Effectiveness of Taste vs. Health-Based Messaging to Improve Diet Quality

NCT07156162 | Completed

• 1 other identifier: STUDY00027796
• Study Type: interventional
• Target: 514
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of this study is to compare the effectiveness of taste vs. health messaging using nutrition education videos. The investigators aim to compare and test 2 taste-based messaging vs. 2 health-based messaging that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis: Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?

Conditions

Behavior, Health

Outcome Measures

Primary Outcomes (1)

• 1. Evaluation questionnaire for the taste videos and the health videos using a visual analog scale from "strongly disagree" to "strongly agree".

  Right after watching the second set of nutrition education videos.

Study Arms (2)

Taste video viewing participants followed by health video viewing participants (n=200)

ACTIVE COMPARATOR

Participants in this arm will first watch the taste messaging focused videos, followed by the health messaging focused videos.

Other: Videos: Taste vs Health

Health video viewing participants followed by taste video viewing participants (n=200)

ACTIVE COMPARATOR

Participants in this arm will first watch the health messaging focused videos, followed by the taste messaging focused videos.

Other: Health vs. Taste

Interventions

Health vs. Taste OTHER

Participants in this intervention will watch health and taste focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Health video viewing participants followed by taste video viewing participants (n=200)

Videos: Taste vs Health OTHER

Participants in this intervention will watch taste and health focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.

Taste video viewing participants followed by health video viewing participants (n=200)

Eligibility Criteria

• Age: 18 Years - 75 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Adults, 18-75 years of age
• Reside in the United States
• Fluent in English
• Able to cook at home at least 2x/week or more

You may not qualify if:

• Outside of the 18-75 year age range
• Resides outside the United States
• Are not fluent in English
• Unable to cook at home at least 2x/week

Sponsors & Collaborators

• Penn State University: lead

Study Sites (1)

Dynata Online Market Research Agency

Shelton, Connecticut, 06484, United States

Location

MeSH Terms

Conditions

Health Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: PARTICIPANT, INVESTIGATOR
• Purpose: HEALTH SERVICES RESEARCH
• Intervention Model: CROSSOVER
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Assistant Professor

Study Record Dates

• First Submitted: September 3, 2025
• First Posted: September 5, 2025
• Study Start: December 11, 2025
• Primary Completion: January 5, 2026
• Study Completion: January 5, 2026
• Last Updated: April 9, 2026

Record last verified: 2026-04

Locations

US (1)