Evaluating Taste and Health Messaging in Short Nutrition Education Videos to Improve Diet Quality

NCT06570382 | Completed

• 1 other identifier: STUDY00025218
• Study Type: interventional
• Target: 1,000
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of this study is to develop and evaluate the effectiveness of taste vs. health messaging using nutrition education videos. The nutrition education videos teach Americans the benefits of using herbs and spices to increase diet quality. The investigators aim to test the effectiveness of 10 short videos (5 taste-based messaging and 5 health-based messaging) that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis: Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?

Conditions

Behavior, Health

Outcome Measures

Primary Outcomes (1)

• Ratings for interest, knowledge, confidence variables in using herbs and spices in cooking from before to after exposure to nutrition education videos using Likert scales from 0-5 with 0 being strongly disagree to 5 being strongly agree.

  Participants will provide feedback on the taste and health-based messaging videos which will be used to create more effective messaging in the subsequent video development.

  Within 5 minutes of watching the nutrition education videos

Secondary Outcomes (1)

• Ratings for liking, engagement, and acceptability of using herbs and spices in cooking from before to after exposure to nutrition education videos using Likert scales from 0-5 with 0 being strongly disagree to 5 being strongly agree.

  Within 5 minutes of watching the nutrition education videos

Study Arms (2)

Taste video participants (n=500)

ACTIVE COMPARATOR

Participants in this arm will only watch taste focused messaging videos

Other: Videos: Taste messaging focused

Health video participants (n=500)

ACTIVE COMPARATOR

Participants in this arm will only watch health focused messaging videos.

Other: Videos: Health messaging focused

Interventions

Videos: Taste messaging focused OTHER

Participants in this intervention will watch the taste focused videos.

Taste video participants (n=500)

Videos: Health messaging focused OTHER

Participants in this intervention will watch the health focused videos.

Health video participants (n=500)

Eligibility Criteria

• Age: 18 Years - 75 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Adults, 18-75 years of age
• Reside in the United States
• Fluent in English
• Have access to internet, a video viewing device (computer, phone, tablet, etc.), and a grocery store
• Able to cook at home at least 2x/week or more

You may not qualify if:

• Outside of the 18-75 year age range
• Resides outside the United States
• Are not fluent in English
• Does not have access to internet or video viewing device (computer, phone, tablet, etc.), or a grocery store
• Unable to cook at home at least 2x/week

Sponsors & Collaborators

• Penn State University: lead

Study Sites (1)

Dynata Online Market Research Agency

Shelton, Connecticut, 06484, United States

Location

MeSH Terms

Conditions

Health Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Assistant Professor

Study Record Dates

• First Submitted: August 14, 2024
• First Posted: August 26, 2024
• Study Start: November 7, 2024
• Primary Completion: November 17, 2024
• Study Completion: November 17, 2024
• Last Updated: May 20, 2025

Record last verified: 2025-05

Locations

US (1)