Influence of Social Media Ads on Food Choice - Master Protocol

NCT07249398 | Recruiting

• 2 other identifiers: 20-01796R01CA248441
• Study Type: interventional
• Target: 3,650
• Locations: 1 country
• Sites: 1

Brief Summary

This is a Master ClinicalTrials.gov Protocol for study 20-01796: Aim 1: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices - Study 1 (NCT05380505) Aim 2: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 (NCT06969638) Aim 3: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3 (NCT06969651)

Conditions

Food Selection; Food Choices; Calorie Consumption

Outcome Measures

Primary Outcomes (6)

• Number of Calories Purchased

  Aim 1 Participants only.

  Day 0 (approximately 15 minutes )

• Number of Calories Purchased

  Aim 2 Participants only.

  Day 0 (approximately 5 minutes)

• Caloric Intake

  Aim 3 Participants only. Number of calories consumed during the study protocol.

  Day 0 (approximately 60 minutes)

• Visual Attention to Ad Features - First Fixation

  Aim 3 Participants only. Measured as time to first fixation to the advertisement.

  Day 0 (approximately 60 minutes)

• Visual Attention to Ad Features - Gaze Duration

  Aim 3 Participants only. Measured as the gaze duration during the advertisement.

  Day 0 (approximately 60 minutes)

• Visual Attention to Ad Features - Number of Fixations

  Aim 3 Participants only. Measured as the number of fixations on ad features.

  Day 0 (approximately 60 minutes)

Secondary Outcomes (4)

• Attitude Toward Ad

  Day 0 (approximately 15 minutes )

• Time Spent Viewing Ad

  Day 0 (approximately 15 minutes )

• Attitude Toward Ad

  Day 0 (approximately 5 minutes)

• Engagement with Ads

  Day 0 (approximately 5 minutes)

Study Arms (14)

(Aim 1) Condition 1: Race Congruent Ads

EXPERIMENTAL

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Behavioral: Racially Congruent Ads

(Aim 1) Condition 2: Race Incongruent Ads

EXPERIMENTAL

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Behavioral: Racially Incongruent Ads

(Aim 2) Black Many Likes

EXPERIMENTAL

Food ads with many "likes" and featuring Black individuals

Behavioral: Black Ads; Behavioral: Many Likes

(Aim 2) Black Few Likes

EXPERIMENTAL

Food ads with few "likes" and featuring Black individuals

Behavioral: Black Ads; Behavioral: Few Likes

(Aim 2) White Many Likes

EXPERIMENTAL

Food ads with many "likes" and featuring White individuals

Behavioral: White Ads; Behavioral: Many Likes

(Aim 2) White Few Likes

EXPERIMENTAL

Food ads with few "likes" and featuring White individuals

Behavioral: White Ads; Behavioral: Few Likes

(Aim 3) Block 1: Black-Food

EXPERIMENTAL

Exposure to ads with a Black person featuring a food product

Behavioral: Black Ads

(Aim 3) Block 2: White-Food

EXPERIMENTAL

Exposure to ads with a White person featuring a food product

Behavioral: White Ads

(Aim 3) Block 3: Black-Non Food

EXPERIMENTAL

Exposure to ads with a Black person featuring a non-food product

Behavioral: Black-Non Food

(Aim 3) Block 4: White-Non Food

EXPERIMENTAL

Exposure to ads with a White person featuring a non-food product

Behavioral: White-Non Food

(Aim 3) Block 5: Food-Many Likes

EXPERIMENTAL

Exposure to ads with many "likes" featuring a food product

Behavioral: Many Likes

(Aim 3) Block 6: Non Food-Many Likes

EXPERIMENTAL

Exposure to ads with many "likes" featuring a non-food product

Behavioral: Non Food-Many Likes

(Aim 3) Block 7: Food-Few Likes

EXPERIMENTAL

Exposure to ads with few "likes" featuring a food product

Behavioral: Few Likes

(Aim 3) Block 8: Non Food-Few Likes

EXPERIMENTAL

Exposure to ads with few "likes" featuring a non-food product

Behavioral: Non Food-Few Likes

Interventions

Racially Congruent Ads BEHAVIORAL

(Aim 1) Facebook food ads that are racially congruent.

(Aim 1) Condition 1: Race Congruent Ads

Racially Incongruent Ads BEHAVIORAL

(Aim 1) Facebook food ads that are racially incongruent.

(Aim 1) Condition 2: Race Incongruent Ads

Black Ads BEHAVIORAL

(Aim 2 and 3) Food ads that feature Black individuals.

(Aim 2) Black Few Likes; (Aim 2) Black Many Likes; (Aim 3) Block 1: Black-Food

White Ads BEHAVIORAL

(Aim 2 and 3) Food ads that feature White individuals.

(Aim 2) White Few Likes; (Aim 2) White Many Likes; (Aim 3) Block 2: White-Food

Many Likes BEHAVIORAL

(Aim 2 and 3) Food ads that have many "likes"

(Aim 2) Black Many Likes; (Aim 2) White Many Likes; (Aim 3) Block 5: Food-Many Likes

Few Likes BEHAVIORAL

(Aim 2 and 3) Food ads that have few "likes"

(Aim 2) Black Few Likes; (Aim 2) White Few Likes; (Aim 3) Block 7: Food-Few Likes

Black-Non Food BEHAVIORAL

(Aim 3) Ads featuring a Black person with a non-food product

(Aim 3) Block 3: Black-Non Food

White-Non Food BEHAVIORAL

(Aim 3) Ads featuring a White person with a non-food product

(Aim 3) Block 4: White-Non Food

Non Food-Many Likes BEHAVIORAL

(Aim 3) Ads with Many "likes" featuring a non-food product

(Aim 3) Block 6: Non Food-Many Likes

Non Food-Few Likes BEHAVIORAL

(Aim 3) Ads with Few "likes" featuring a non-food product

(Aim 3) Block 8: Non Food-Few Likes

Eligibility Criteria

• Age: 13 Years - 17 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17)

You may qualify if:

• be 13-17 years of age;
• identify as only non-Latino White or only Black/African American;
• report that they log into Facebook at least once daily; and
• read and speak English.

You may not qualify if:

• Any criteria not met as listed above will bar an adolescent from participating in the study.

Sponsors & Collaborators

• NYU Langone Health: lead
• National Cancer Institute (NCI): collaborator
• New York University: collaborator
• National Institutes of Health (NIH): collaborator

Study Sites (1)

NYU Langone Health

New York, New York, 10016, United States

RECRUITING

MeSH Terms

Conditions

Food Preferences

Condition Hierarchy (Ancestors)

Feeding Behavior; Behavior

Study Officials

• Marie A. Bragg, PhD

  NYU Langone Health

  PRINCIPAL INVESTIGATOR

Central Study Contacts

Program Manager

CONTACT

6465013880; krystle.tsai@nyulangone.org

Zora Hall

CONTACT

zora.hall@nyulangone.org

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: PARTICIPANT, INVESTIGATOR
• Purpose: PREVENTION
• Intervention Model: FACTORIAL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: November 18, 2025
• First Posted: November 25, 2025
• Study Start: March 16, 2022
• Primary Completion (Estimated): June 1, 2026
• Study Completion (Estimated): June 1, 2026
• Last Updated: November 25, 2025

Record last verified: 2025-11

Data Sharing

• IPD Sharing: Will not share

Locations

US (1)