Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

NCT06969638 | Recruiting

• 2 other identifiers: 20-01796-2R01CA248441
• Study Type: interventional
• Target: 1,300
• Locations: 1 country
• Sites: 1

Brief Summary

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Conditions

Food Selection

Outcome Measures

Primary Outcomes (1)

• Number of Calories Purchased

  Total number of calories selected in the hypothetical snack choice pairings.

  Day 0 (approximately 5 minutes)

Secondary Outcomes (2)

• Attitudes towards Ads

  Day 0 (approximately 5 minutes)

• Engagement with Ads

  Day 0 (approximately 5 minutes)

Study Arms (4)

Black Many Likes

EXPERIMENTAL

Food ads with many "likes" and featuring Black individuals

Behavioral: Black Ads; Behavioral: Many Likes

Black Few Likes

EXPERIMENTAL

Food ads with few "likes" and featuring Black individuals

Behavioral: Black Ads; Behavioral: Few Likes

White Many Likes

EXPERIMENTAL

Food ads with many "likes" and featuring White individuals

Behavioral: White Ads; Behavioral: Many Likes

White Few Likes

EXPERIMENTAL

Food ads with many "likes" and featuring White individuals

Behavioral: White Ads; Behavioral: Few Likes

Interventions

Black Ads BEHAVIORAL

Food ads that feature Black individuals

Black Few Likes; Black Many Likes

White Ads BEHAVIORAL

Food ads that feature White individuals.

White Few Likes; White Many Likes

Many Likes BEHAVIORAL

Food ads that have many "likes"

Black Many Likes; White Many Likes

Few Likes BEHAVIORAL

Food ads that have few "likes"

Black Few Likes; White Few Likes

Eligibility Criteria

• Age: 13 Years - 17 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17)

You may qualify if:

• adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

You may not qualify if:

• \- participants who do not meet all criteria described above.

Sponsors & Collaborators

• NYU Langone Health: lead
• National Institutes of Health (NIH): collaborator
• National Cancer Institute (NCI): collaborator

Study Sites (1)

NYU Langone Health

New York, New York, 11106, United States

RECRUITING

MeSH Terms

Conditions

Food Preferences

Condition Hierarchy (Ancestors)

Feeding Behavior; Behavior

Study Officials

• Marie A. Bragg, PhD

  NYU Langone Health

  PRINCIPAL INVESTIGATOR

Central Study Contacts

Krystle Tsai

CONTACT

6465013880; krystle.tsai@nyulangone.org

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: PARTICIPANT, INVESTIGATOR
• Purpose: PREVENTION
• Intervention Model: FACTORIAL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.

Study Record Dates

• First Submitted: May 6, 2025
• First Posted: May 14, 2025
• Study Start: April 29, 2025
• Primary Completion (Estimated): June 1, 2026
• Study Completion (Estimated): June 1, 2026
• Last Updated: April 1, 2026

Record last verified: 2026-03

Locations

US (1)