Influence of Social Media Ads on Food Choice

NCT05380505 | Completed Results

• 2 other identifiers: 20-01796-1R01CA248441
• Study Type: interventional
• Target: 1,252
• Locations: 1 country
• Sites: 1

Brief Summary

This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

Conditions

Food Choices

Outcome Measures

Primary Outcomes (1)

• Number of Calories Purchased

  15 minutes

Secondary Outcomes (2)

• Attitude Toward Ad

  15 minutes

• Time Spent Viewing Ad

  15 minutes

Study Arms (2)

Condition 1: Race Congruent Ads

EXPERIMENTAL

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Behavioral: Racially Congruent Ads

Condition 2: Race Incongruent Ads

EXPERIMENTAL

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Behavioral: Racially Incongruent Ads

Interventions

Racially Congruent Ads BEHAVIORAL

Facebook food ads that are racially congruent.

Condition 1: Race Congruent Ads

Racially Incongruent Ads BEHAVIORAL

Facebook food ads that are racially incongruent.

Condition 2: Race Incongruent Ads

Eligibility Criteria

• Age: 13 Years - 17 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17)

You may qualify if:

• adolescent (13-17 years of age)
• who identifies as only non-Latino White or only Black/African American
• who logs into Facebook once daily
• who can read and speak English

You may not qualify if:

• participants who do not meet all criteria described above.

Sponsors & Collaborators

• NYU Langone Health: lead
• National Institutes of Health (NIH): collaborator
• National Cancer Institute (NCI): collaborator

Study Sites (1)

NYU Langone Health

New York, New York, 10016, United States

Location

Results Point of Contact

• Title: Marie Bragg, PhD
• Organization: NYU Langone Health

Marie.Bragg@nyulangone.org

646-501-2717

Study Officials

• Marie Bragg, PhD

  NYU Langone Health

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: Yes

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: PARTICIPANT, INVESTIGATOR
• Purpose: PREVENTION
• Intervention Model: FACTORIAL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: The intervention is exposure to Facebook food ads that are either race congruent or race incongruent, and that have varying numbers of likes.

Study Record Dates

• First Submitted: May 14, 2022
• First Posted: May 19, 2022
• Study Start: March 16, 2022
• Primary Completion: March 4, 2023
• Study Completion: March 4, 2023
• Last Updated: May 16, 2025
• Results First Posted: August 15, 2024

Record last verified: 2025-05

Data Sharing

• IPD Sharing: Will not share

Locations

US (1)