NCT06969651

Brief Summary

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Trial Health

77
On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
480

participants targeted

Target at P75+ for not_applicable

Timeline
4mo left

Started Apr 2025

Geographic Reach
1 country

1 active site

Status
recruiting

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

Click on a node to explore related trials.

Study Timeline

Key milestones and dates

Study Progress76%
Apr 2025Sep 2026

Study Start

First participant enrolled

April 30, 2025

Completed
6 days until next milestone

First Submitted

Initial submission to the registry

May 6, 2025

Completed
8 days until next milestone

First Posted

Study publicly available on registry

May 14, 2025

Completed
1.3 years until next milestone

Primary Completion

Last participant's last visit for primary outcome

September 1, 2026

Expected
Same day until next milestone

Study Completion

Last participant's last visit for all outcomes

September 1, 2026

Last Updated

April 1, 2026

Status Verified

March 1, 2026

Enrollment Period

1.3 years

First QC Date

May 6, 2025

Last Update Submit

March 31, 2026

Conditions

Calorie Consumption

Outcome Measures

Primary Outcomes (4)

  • Caloric Intake

    number of calories consumed during the study protocol

    Day 0 (Approximately 60 minutes)

  • Visual Attention to Ad Features - First Fixation

    Measured as time to first fixation to the advertisement.

    Day 0 (Approximately 60 minutes)

  • Visual Attention to Ad Features - Gaze Duration

    Measured as the gaze duration during the advertisement.

    Day 0 (Approximately 60 minutes)

  • Visual Attention to Ad Features - Number of Fixations

    Measured as the number of fixations on ad features.

    Day 0 (Approximately 60 minutes)

Study Arms (8)

Block 1: Black-Food

EXPERIMENTAL

Exposure to ads with a Black person featuring a food product

Behavioral: Black-Food

Block 2: White-Food

EXPERIMENTAL

Exposure to ads with a White person featuring a food product

Behavioral: White-Food

Block 3: Black-Non Food

EXPERIMENTAL

Exposure to ads with a Black person featuring a non-food product

Behavioral: Black-Non Food

Block 4: White-Non Food

EXPERIMENTAL

Exposure to ads with a White person featuring a non-food product

Behavioral: White-Non Food

Block 5: Food-Many Likes

EXPERIMENTAL

Exposure to ads with many "likes" featuring a food product

Behavioral: Food-Many Likes

Block 6: Non Food-Many Likes

EXPERIMENTAL

Exposure to ads with many "likes" featuring a non-food product

Behavioral: Non Food-Many Likes

Block 7: Food-Few Likes

EXPERIMENTAL

Exposure to ads with few "likes" featuring a food product

Behavioral: Food-Few Likes

Block 8: Non Food-Few Likes

EXPERIMENTAL

Exposure to ads with few "likes" featuring a non-food product

Behavioral: Non Food-Few

Interventions

Black-FoodBEHAVIORAL

Ads featuring a Black person with a food product

Block 1: Black-Food
White-FoodBEHAVIORAL

Ads featuring a White person with a food product

Block 2: White-Food
White-Non FoodBEHAVIORAL

Ads featuring a White person with a non-food product

Block 4: White-Non Food
Food-Many LikesBEHAVIORAL

Ads with Many "likes" featuring a food product

Block 5: Food-Many Likes
Non Food-Many LikesBEHAVIORAL

Ads with Many "likes" featuring a non-food product

Block 6: Non Food-Many Likes
Food-Few LikesBEHAVIORAL

Ads with Few "likes" featuring a food product

Block 7: Food-Few Likes
Non Food-FewBEHAVIORAL

Ads with Few "likes" featuring a non-food product

Block 8: Non Food-Few Likes
Black-Non FoodBEHAVIORAL

Ads featuring a Black person with a non-food product

Block 3: Black-Non Food

Eligibility Criteria

Age13 Years - 17 Years
Sexall
Healthy VolunteersYes
Age GroupsChild (0-17)

You may qualify if:

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

You may not qualify if:

  • \- participants who do not meet all criteria described above

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

NYU Langone Health

New York, New York, 10016, United States

RECRUITING

MeSH Terms

Interventions

titanium dioxide

Study Officials

  • Marie A. Bragg, PhD

    NYU Langone Health

    PRINCIPAL INVESTIGATOR

Central Study Contacts

Program Manager

CONTACT

6465013880krystle.tsai@nyulangone.org

Zora Hall

CONTACT

zora.hall@nyulangone.org

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
DOUBLE
Who Masked
PARTICIPANT, INVESTIGATOR
Purpose
PREVENTION
Intervention Model
CROSSOVER
Model Details: Within-Subjects Block Design
Sponsor Type
OTHER
Responsible Party
SPONSOR

Study Record Dates

First Submitted

May 6, 2025

First Posted

May 14, 2025

Study Start

April 30, 2025

Primary Completion (Estimated)

September 1, 2026

Study Completion (Estimated)

September 1, 2026

Last Updated

April 1, 2026

Record last verified: 2026-03

Locations

US(1)