Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

NCT07102082 | Recruiting

• 2 other identifiers: I-4008824R21CA289541
• Study Type: interventional
• Target: 160
• Locations: 1 country
• Sites: 1

Brief Summary

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Conditions

Smoking Behaviors

Outcome Measures

Primary Outcomes (2)

• Demand for cigarettes

  After watching a series of advertisements for oral smokeless tobacco products, participants will provide opinions of them, including likelihood of buying product.

  After one session - 1 hour

• Increase in knowlege of tobacco-associated diseases

  multi item assessment questionnaires of perceived harm/risks from products

  After one session - I hour

Study Arms (2)

Group A - no claim

SHAM COMPARATOR

Participants view smokeless tobacco ads with no claims

Behavioral: Modified Risk - None

Group B - Modified Risk Tobacco Product Claim

ACTIVE COMPARATOR

Participants view ads with a modified risk claim

Behavioral: Modified Risk Claim

Interventions

Modified Risk - None BEHAVIORAL

Participants view ads with no modified risk claim

Group A - no claim

Modified Risk Claim BEHAVIORAL

Participants view ads with a modified risk claim

Group B - Modified Risk Tobacco Product Claim

Eligibility Criteria

• Age: 21 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
• Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
• Open to trying a non-combusted oral tobacco product.
• Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
• Have the ability to read, write, and communicate in English.
• Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure

You may not qualify if:

• Plan to quit smoking in the next 30 days.
• Use of smokeless tobacco at least weekly in the last 6 months.
• Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
• Unwilling or unable to follow protocol requirements.
• Pregnant or planning to become pregnant (by self report)

Sponsors & Collaborators

• Roswell Park Cancer Institute: lead
• National Cancer Institute (NCI): collaborator

Study Sites (1)

Roswell Park

Buffalo, New York, 14206, United States

RECRUITING

MeSH Terms

Conditions

Smoking

Condition Hierarchy (Ancestors)

Behavior

Study Officials

• Richard O'Connor

  Roswell Park

  PRINCIPAL INVESTIGATOR

Central Study Contacts

ASK RPCI

CONTACT

1-800-767-9355; askroswell@roswellpark.org

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: July 28, 2025
• First Posted: August 3, 2025
• Study Start: September 25, 2025
• Primary Completion (Estimated): November 30, 2026
• Study Completion (Estimated): November 30, 2026
• Last Updated: December 4, 2025

Record last verified: 2025-11

Locations

US (1)