Cannabis Edibles Packaging Imagery Experiment

NCT06358144 | Completed Results

• 2 other identifiers: IRB00111438R01DA053209
• Study Type: interventional
• Target: 1,260
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.

Conditions

Cannabis Use

Keywords

Tetrahydrocannabinol (THC); cannabis edibles; Product packaging

Outcome Measures

Primary Outcomes (6)

• Product Appeal Scoring

  One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing

  After exposure to product packaging - up to 1 min

• Package Appeal Scoring

  One item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition. Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing

  After exposure to product packaging - up to 1 min

• Product Harm Perceptions (Absolute) Scoring

  After exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe

  After exposure to product packaging - up to 1 min

• Package Harm Perceptions (Absolute) Scoring

  One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot

  After exposure to product packaging - up to 1 min

• Willingness to Try Free Sample Scoring

  One question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very

  After exposure to product packaging - up to 1 min

• Willingness to Try Product Scoring

  One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot

  After exposure to product packaging - up to 1 min

Secondary Outcomes (2)

• Appeal to Children Scoring

  After exposure to product packaging - up to 1 min

• Harm Perceptions (Relative) Scoring

  After exposure to product packaging - up to 1 min

Other Outcomes (3)

• Perception of Quality Scoring

  After exposure to product packaging - up to 1 min

• Perception of Good Taste Scoring

  After exposure to product packaging - up to 1 min

• Perception of Healthfulness of Product Scoring

  After exposure to product packaging - up to 1 min

Study Arms (5)

Flavor Imagery

EXPERIMENTAL

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.

Behavioral: Packaging imagery

Animal Imagery

EXPERIMENTAL

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.

Behavioral: Packaging imagery

Nature Imagery

EXPERIMENTAL

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.

Behavioral: Packaging imagery

Medical Imagery

EXPERIMENTAL

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.

Behavioral: Packaging imagery

No Imagery (Control)

EXPERIMENTAL

Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.

Behavioral: No Imagery (Control)

Interventions

Packaging imagery BEHAVIORAL

Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.

Also known as: four cannabis edibles packages

Animal Imagery; Flavor Imagery; Medical Imagery; Nature Imagery

No Imagery (Control) BEHAVIORAL

Participants in the control condition will see the same four product packages, but without any added imagery.

Also known as: No Imagery

No Imagery (Control)

Eligibility Criteria

• Age: 18 Years - 65 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• US resident
• Aged 18-65, inclusive
• Up to 13% of participants will be those who identify as Black/African American
• Up to 16% of participants will be those who identify as Hispanic
• Approximately 50% of participants will be past year cannabis users
• Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

You may not qualify if:

• Does not currently reside in the United States
• Younger than 18 or older than 65
• Does not provide information regarding history of cannabis use
• Otherwise eligible but demographic and/or user group quotas have been met
• Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Sponsors & Collaborators

• Wake Forest University Health Sciences: lead
• National Institute on Drug Abuse (NIDA): collaborator

Study Sites (1)

Wake Forest University Health Sciences

Winston-Salem, North Carolina, 27157, United States

Location

Results Point of Contact

• Title: Beth Reboussin, PhD
• Organization: Wake Forest University Health Sciences

brebouss@wakehealth.edu

336-713-5213

Study Officials

• Beth Reboussin, PhD

  Wake Forest University Health Sciences

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: No
• Restrictive Agreement: No

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: Participants will complete a 15-minute online survey, where they will be randomized to one of five conditions: four intervention conditions with a different image on the package and one without any imagery.

Study Record Dates

• First Submitted: April 5, 2024
• First Posted: April 10, 2024
• Study Start: May 23, 2024
• Primary Completion: June 19, 2024
• Study Completion: June 19, 2024
• Last Updated: June 8, 2025
• Results First Posted: June 8, 2025

Record last verified: 2025-03

Data Sharing

• IPD Sharing: Will not share

Locations

US (1)