Cannabis Edibles Packaging Descriptors Experiment
The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try
2 other identifiers
interventional
2,521
1 country
1
Brief Summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Mar 2024
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
December 5, 2023
CompletedFirst Posted
Study publicly available on registry
December 14, 2023
CompletedStudy Start
First participant enrolled
March 15, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
April 15, 2024
CompletedStudy Completion
Last participant's last visit for all outcomes
April 15, 2024
CompletedResults Posted
Study results publicly available
April 1, 2025
CompletedMay 9, 2025
November 1, 2023
1 month
December 5, 2023
February 25, 2025
May 2, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (6)
Product Appeal
One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response Options: (0) Not at all appealing to (10) Very appealing
After exposure to product packaging up to 1 minute
Product Harm Perceptions (Absolute)
One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
After exposure to product packaging up to 1 minute
Willingness to Try Free Sample
One item to assess participants' willingness to try a free sample of the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response Options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
After exposure to product packaging up to 1 minute
Package Appeal
One item to assess appeal of the packaging of the product. Results with be reported as mean for all products within conditions. Question: How appealing is this packaging to you? Response Options: (0) Not at all appealing to (10) Very appealing
1 min
Package Harm Perceptions (Absolute)
One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
After exposure to product packaging up to 1 min
Willingness to Try Product
One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
After exposure to product packaging up to 1 min
Secondary Outcomes (2)
Appeal to Children Responses
After exposure to product packaging up to 1 minute
Product Harm Perceptions (Relative)
After exposure to product packaging up to 1 minute
Other Outcomes (3)
Perception of Quality
After exposure to product packaging up to 1 minute
Perception of Good Taste
After exposure to product packaging up to 1 min
Perception of Healthfulness of Product
After exposure to product packaging up to 1 min
Study Arms (10)
"All Natural" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "All Natural."
"Gluten-free" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Gluten-free"
"Vegan" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Vegan"
"100% Organic" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "100% Organic"
"Handcrafted" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Handcrafted"
"Made with live resin" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Made with live resin"
"Fast-acting" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Fast-acting"
"Relax" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Relax"
"Energy Boost" descriptor
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Energy Boost"
No descriptor (control)
EXPERIMENTALFour edible product packages (gummies, chocolate, mints, cookies) without any product descriptors
Interventions
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Eligibility Criteria
You may qualify if:
- US resident
- Aged 18-65, inclusive
- Up to 13% of participants will be those who identify as Black/African American
- Up to 16% of participants will be those who identify as Hispanic
- Approximately 50% of participants will be past year cannabis users
You may not qualify if:
- Does not currently reside in the United States
- Younger than 18 or older than 65
- Does not provide information regarding history of cannabis use
- Otherwise eligible but demographic and/or user group quotas have been met
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Wake Forest University Health Sciences
Winston-Salem, North Carolina, 27157, United States
Results Point of Contact
- Title
- Dr. Beth Reboussin
- Organization
- Wake Forest University School of Medicine
Study Officials
- PRINCIPAL INVESTIGATOR
Beth Reboussin, PhD
Wake Forest University Health Sciences
Publication Agreements
- PI is Sponsor Employee
- No
- Restrictive Agreement
- No
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
December 5, 2023
First Posted
December 14, 2023
Study Start
March 15, 2024
Primary Completion
April 15, 2024
Study Completion
April 15, 2024
Last Updated
May 9, 2025
Results First Posted
April 1, 2025
Record last verified: 2023-11
Data Sharing
- IPD Sharing
- Will not share