Social Media Anti-Vaping Messages to Reduce ENDS Use Among Sexual and Gender Minority Teens
SMART
SMART: Social Media Anti-Vaping Messages to Reduce ENDS Use Among Sexual and Gender Minority Teens
2 other identifiers
interventional
1,155
1 country
1
Brief Summary
The investigators long-term goal is to reduce tobacco use and tobacco-related health disparities among SGM populations. The objective of Project SMART (Social Media Anti-Vaping Messages to Reduce ENDS Use Among Sexual and Gender Minority Teens) is to evaluate the effectiveness of an sexual gender minority (SGM) -tailored social media intervention to prevent vaping initiation among SGM youth ages 13-20 years. The investigators central hypothesis is that SGM-tailored anti-vaping social media messages will be more effective than existing non-tailored messages to prevent vaping initiation among SGM youth. The scientific premise for this work is based on principles of cultural tailoring in health communication for vulnerable populations, the Health Equity Promotion Model, and the Message Impact Framework. The investigators are developing and evaluating a social media intervention because SGM youth have a high rate of social media use and are more likely to go online for health information than non-SGM youth. Social media, moreover, are increasingly used for health promotion to address health disparities and well-being of SGM populations. The investigators will conduct rapid-cycle feedback with stakeholders including SGM organization leaders to provide input on the message design, testing, and intervention implementation to ensure feasibility and acceptability of the intervention.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Feb 2024
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
January 3, 2024
CompletedStudy Start
First participant enrolled
February 21, 2024
CompletedFirst Posted
Study publicly available on registry
March 13, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
August 15, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
August 15, 2025
CompletedOctober 7, 2025
October 1, 2025
1.5 years
January 3, 2024
October 2, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Susceptibility to vaping
We will measure susceptibility to vaping using four items previously used on PATH Wave 7 youth questionnaire and NYTS 2022 Questionnaire: 1. Have you ever been curious about using an e-cigarette or other electronic nicotine products? (1 = Not at all curious; 2 = A little curious; 3 = Somewhat curious; 4 = Very curious) 2. Do you think you will use an e-cigarette or an electronic nicotine product in the next year? (1 = Definitely not; 2 = Probably not; 3 = Probably yes; 4 = Definitely yes) 3. Do you think you will use an e-cigarette or an electronic nicotine product soon? (1 = Definitely not; 2 = Probably not; 3 = Probably yes; 4 = Definitely yes) 4. If one of your best friends were to offer you an e-cigarette or an electronic nicotine product, would you use it? (1 = Definitely not; 2 = Probably not; 3 = Probably yes; 4 = Definitely yes) The responses to these items will be averaged to create a score of vaping susceptibility.
One week, Two weeks, Three weeks, and One month
Secondary Outcomes (1)
Vaping initiation
One week, Two weeks, Three weeks, and One month
Study Arms (2)
Tailored
EXPERIMENTALParticipants in the tailored arm will receive SGM-tailored anti-vaping health messages delivered via text message
Non-Tailored
NO INTERVENTIONParticipants in the non-tailored arm will receive non-tailored anti-vaping health messages delivered via text message
Interventions
Messages will be in the form of high-quality English-language anti-vaping messages comprising static text and imagery designed to resemble social media posts (e.g., image and a caption). We will create 24 messages based on the top-ranked tailoring features and belief themes tested in Aim 2 to comprise SGM-tailored messages. For the non-tailored message condition, we will create 24 anti-vaping social media messages that mirror the SGM-tailored messages but do not contain SGM identity cues. We will match the belief themes used in the tailored and non-tailored messages such that they represent a range of belief targets (e.g., addiction, physical health effects, mental health effects) as indicated in Aims 1 and 2. We do not utilize a social media platform for the delivery of the message to avoid potential contamination across randomized conditions.
Eligibility Criteria
You may qualify if:
- Identify as SGM
- ages 13-20
- not vaped or used other tobacco products in the past 30 days
- have access to a smartphone
- Able to read and speak in English
- willing to receive messages via texting for the study
- susceptible to e-cigarette use at intake (i.e., those do not state "definitely not" to all three susceptibility questions).
You may not qualify if:
- Current vapers
- Non-SGM youth
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Abramson Cancer Center at Penn Medicinelead
- University of Floridacollaborator
Study Sites (1)
University of Pennsylvania
Philadelphia, Pennsylvania, 19104, United States
Related Publications (35)
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MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Associate Professor of Communication
Study Record Dates
First Submitted
January 3, 2024
First Posted
March 13, 2024
Study Start
February 21, 2024
Primary Completion
August 15, 2025
Study Completion
August 15, 2025
Last Updated
October 7, 2025
Record last verified: 2025-10
Data Sharing
- IPD Sharing
- Will not share