Assessing and Amplifying Parent Support for Locally Sourced Produce in Barbados
1 other identifier
interventional
1,500
0 countries
N/A
Brief Summary
This study seeks to promote consumption of locally sourced foods among school going children in Barbados. The study targets parents/care givers of school going children aged 18 years and below. Parents have been chosen as the target for this study because they shape the meals that their children consume through two primary routes; a) direct purchase of meal ingredients and b) political influence on school based meal programs. The study seeks to achieve this by first identifying the behavioral obstacles for consumption of locally sourced produce through exploratory and desk research and then designing interventions to address the obstacles.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Nov 2022
Shorter than P25 for not_applicable
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
October 19, 2022
CompletedStudy Start
First participant enrolled
November 1, 2022
CompletedFirst Posted
Study publicly available on registry
November 10, 2022
CompletedPrimary Completion
Last participant's last visit for primary outcome
May 30, 2023
CompletedStudy Completion
Last participant's last visit for all outcomes
May 30, 2023
CompletedNovember 10, 2022
November 1, 2022
7 months
October 19, 2022
November 7, 2022
Conditions
Outcome Measures
Primary Outcomes (2)
Voucher Selection
Knowledge, attitudes and political support for local food, as well as a final measure of whether the respondent would rather receive a voucher for a store that sells local produce or a voucher for a store that sells imported food. Parents will be incentivized for their participation in the study with 10 Bajan Dollars for the purchase of food, and will be entered into a sweepstakes for 2000 Bajan Dollars (1,000 USD). At the end of the intervention given above, they are asked whether they would like a voucher for either: 1. A fast food restaurant 2. A local produce market The voucher selection is an incentive-compatible proxy for purchasing local produce or imported goods. This choice is made in full awareness of the frictions that parents face to sourcing produce from farmers markets, versus the ease of a supermarket: the study measures the impact of the interventions on behavior change in their real context, not in a hypothetical, friction-free choice environment.
Through study completion, an average of 1 year
Political support for prioritization of local food
Parents will be asked to rank order their preference for government policies among numerous (real) options -from job creation programs to climate change; embedded in that list will be a program for locally sourced produce for kids. Each arm's average ranking for the local produce option serves as the political support outcome measure.
Through study completion, an average of 1 year
Study Arms (2)
Awareness Campaign
EXPERIMENTALRaise awareness among parents about how and why to use local produce in their kid's meals.
Online Shopping
EXPERIMENTALProvide information about an online shopping platform where the parents can shop for local produce online, and have it delivered, to disrupt their current ingredient-selection habits.
Interventions
How this concept would work in a full deployment: 1. Develop a set of images of healthy meals with local produce. The meals will be child-friendly and easy to prepare. 2. Develop educational content to accompany the images, on the importance of shopping for local produce, and seasonality (when to use what). Optionally work with farmer associations to inform the seasonal options. 3. Package the materials as posters and/or digital infographics. The materials include a link to the campaign website, which has more information about nutrition, local produce and recipes to inspire parents. 4. Partner with government agencies (e.g., ministry of health) to deploy the posters in local supermarkets, and in newspapers and on social media. Make the materials available to the farmer associations for their dissemination as well.
Provide information on an online shopping site where the parents can shop for local produce online, and have it delivered to their homes, to disrupt their current ingredient-selection habits. Working backwards from a potential broad implementation, here we identify key risks along the path, and examine how to use the pilot to de-risk those areas.
Eligibility Criteria
You may qualify if:
- Parents/caregivers of school going children aged 18 years and below and living in Barbados
- Parents/Caregivers of school going children aged 18 years and below who have access to a mobile phone
You may not qualify if:
- \- Parents /caregivers whose children are above 18 years old, do not live in Barbados and do not have access to a mobile phone
Contact the study team to confirm eligibility.
Sponsors & Collaborators
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
October 19, 2022
First Posted
November 10, 2022
Study Start
November 1, 2022
Primary Completion
May 30, 2023
Study Completion
May 30, 2023
Last Updated
November 10, 2022
Record last verified: 2022-11