Using Digital Media Advertising to Reduce the Duration of Untreated Psychosis

NCT03975400 | Completed Results DMC

• 2 other identifiers: 19-02665R34MH120790-03
• Study Type: interventional
• Target: 698
• Locations: 1 country
• Sites: 2

Brief Summary

There is compelling evidence that longer duration of untreated psychosis independently predicts negative outcomes. The proposal aims to explore whether targeted and proactive online outreach through search engine advertisements, coupled with engaging, informative, and interactive online resources, can effectively reduce the duration of untreated psychosis and facilitate earlier treatment initiation in New York State. Results from this initiative will be critical to informing the subsequent design and conduct of larger, focused, and proactive digital media campaigns targeting patient with First Episode Psychosis and their caregivers online, intended to accelerate linkage to care and reduce the duration of untreated psychosis throughout the U.S.

Conditions

Schizophrenia; First Episode Psychosis

Outcome Measures

Primary Outcomes (1)

• Reducing the Duration of Untreated Psychosis

  Evaluate the effectiveness of a search engine ad campaign on reducing the duration of untreated psychosis (DUP) by directly comparing DUP pre-campaign to DUP during the campaign.

  2 years

Secondary Outcomes (1)

• Rates of Referrals

  2 years

Study Arms (2)

Pre-Campaign

NO INTERVENTION

Investigators will measure the duration of untreated psychosis and rates of referrals to OnTrackNY programs throughout New York States prior to campaign initiation.

Active Campaign

ACTIVE COMPARATOR

Investigators will measure the duration of untreated psychosis and rates of referrals to OnTrackNY programs throughout New York States during the active campaign initiation.

Behavioral: search engine advertisement campaign

Interventions

search engine advertisement campaign BEHAVIORAL

This proposal aims to explore whether targeted and proactive online outreach through search engine advertisements, coupled with engaging, informative, and interactive online resources, can effectively reduce the duration of untreated psychosis and facilitate earlier treatment initiation in New York State.

Active Campaign

Eligibility Criteria

• Sex: all
• Healthy Volunteers: No
• Age Groups: Child (0-17), Adult (18-64), Older Adult (65+)

Sponsors & Collaborators

• Northwell Health: lead
• National Institute of Mental Health (NIMH): collaborator

Study Sites (2)

Northwell

Glen Oaks, New York, 11004, United States

Location

Northwell

Queens, New York, 11004, United States

Location

MeSH Terms

Conditions

Schizophrenia

Condition Hierarchy (Ancestors)

Schizophrenia Spectrum and Other Psychotic Disorders; Mental Disorders

Results Point of Contact

• Title: Michael Birnbaum
• Organization: northwell

mbirnbaum@northwell.edu

718-470-8305

Study Officials

• Michael L Birnbaum, MD

  Northwell Health

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: No
• Restrictive Agreement: No

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: NON RANDOMIZED
• Masking: NONE
• Purpose: SCREENING
• Intervention Model: SEQUENTIAL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: May 30, 2019
• First Posted: June 5, 2019
• Study Start: April 22, 2020
• Primary Completion: May 31, 2022
• Study Completion: May 31, 2023
• Last Updated: November 3, 2023
• Results First Posted: November 3, 2023

Record last verified: 2023-10

Data Sharing

• IPD Sharing: Will not share

Locations

US (2)