Use of Narrative Voice and Introduction Content to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

NCT03772431 | Completed

• 1 other identifier: 00007318-3
• Study Type: interventional
• Target: 5,580
• Locations: 2 countries
• Sites: 2

Brief Summary

This study evaluates the effect of two different narrative voices (one male and one female) and two different introductions (one with informational content and the other with additional motivational content) on interactive voice response (IVR) survey cooperation, response, refusal, and contact rates, as compared to a control group (male, informational), in Bangladesh and Uganda.

Conditions

Surveys and Questionnaires; Noncommunicable Diseases

Keywords

mobile phone surveys; interactive voice response; narration

Outcome Measures

Primary Outcomes (2)

• Cooperation rate #1

  As defined by American Association for Public Opinion Research, cooperation rate is defined as I/(I+P+R) where I is complete interviews, P is partial interviews, and R is refusals and breakoffs

  Through study completion, an average of one month

• Response Rate #4

  As defined by American Association for Public Opinion Research, response rate is defined as (I+P)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns.

  Through study completion, an average of one month

Secondary Outcomes (2)

• Refusal Rate #2

  Through study completion, an average of one month

• Contact Rate #2

  Through study completion, an average of one month

Study Arms (4)

Male Informational

EXPERIMENTAL

Male voice, informational introduction

Other: Male Voice; Other: Informational Introduction

Male Motivational

EXPERIMENTAL

Male voice, motivational introduction

Other: Motivational Introduction; Other: Male Voice

Female Informational

EXPERIMENTAL

Female voice, informational introduction

Other: Female Voice; Other: Informational Introduction

Female Motivational

EXPERIMENTAL

Female voice, motivational introduction

Other: Female Voice; Other: Motivational Introduction

Interventions

Female Voice OTHER

The survey was narrated by a female voice

Female Informational; Female Motivational

Motivational Introduction OTHER

The survey introduction was worded to include motivational content

Female Motivational; Male Motivational

Male Voice OTHER

The survey was narrated by a male voice

Male Informational; Male Motivational

Informational Introduction OTHER

The survey introduction was worded to include informational content

Female Informational; Male Informational

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Access to a mobile phone
• Greater or equal to 18 years of age
• In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Luganda, Runyakitara or English languages.

You may not qualify if:

• Less than 18 years of age

Sponsors & Collaborators

• Johns Hopkins Bloomberg School of Public Health: lead
• The Bloomberg Family Foundation, Inc.: collaborator
• Makerere University: collaborator
• Institute of Epidemiology, Disease Control and Research: collaborator

Study Sites (2)

Institute of Epidemiology Disease Control and Research

Dhaka, Bangladesh

Location

Makerere University School of Public Health

Kampala, Uganda

Location

Related Publications (5)

• Gibson DG, Pariyo GW, Wosu AC, Greenleaf AR, Ali J, Ahmed S, Labrique AB, Islam K, Masanja H, Rutebemberwa E, Hyder AA. Evaluation of Mechanisms to Improve Performance of Mobile Phone Surveys in Low- and Middle-Income Countries: Research Protocol. JMIR Res Protoc. 2017 May 5;6(5):e81. doi: 10.2196/resprot.7534.

  PMID: 28476729 BACKGROUND

• Gibson DG, Pereira A, Farrenkopf BA, Labrique AB, Pariyo GW, Hyder AA. Mobile Phone Surveys for Collecting Population-Level Estimates in Low- and Middle-Income Countries: A Literature Review. J Med Internet Res. 2017 May 5;19(5):e139. doi: 10.2196/jmir.7428.

  PMID: 28476725 BACKGROUND

• Gibson DG, Farrenkopf BA, Pereira A, Labrique AB, Pariyo GW. The Development of an Interactive Voice Response Survey for Noncommunicable Disease Risk Factor Estimation: Technical Assessment and Cognitive Testing. J Med Internet Res. 2017 May 5;19(5):e112. doi: 10.2196/jmir.7340.

  PMID: 28476724 BACKGROUND

• Hyder AA, Wosu AC, Gibson DG, Labrique AB, Ali J, Pariyo GW. Noncommunicable Disease Risk Factors and Mobile Phones: A Proposed Research Agenda. J Med Internet Res. 2017 May 5;19(5):e133. doi: 10.2196/jmir.7246.

  PMID: 28476722 BACKGROUND

• Labrique A, Nagarajan M, Kibria GMA, Vecino-Ortiz A, Pariyo GW, Ali J, Kaufman MR, Gibson D. Improving success of non-communicable diseases mobile phone surveys: Results of two randomized trials testing interviewer gender and message valence in Bangladesh and Uganda. PLoS One. 2023 May 24;18(5):e0285155. doi: 10.1371/journal.pone.0285155. eCollection 2023.

  PMID: 37224125 DERIVED

MeSH Terms

Conditions

Noncommunicable Diseases; Narration

Condition Hierarchy (Ancestors)

Disease Attributes; Pathologic Processes; Pathological Conditions, Signs and Symptoms; Communication; Behavior

Study Officials

• Adnan A Hyder, PhD, MBBS

  Johns Hopkins University Bloomberg School of Public Health

  PRINCIPAL INVESTIGATOR

• George W. Pariyo, PhD

  Johns Hopkins University Bloomberg School of Public Health

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: OUTCOMES ASSESSOR
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: Participants were randomized to one of four narrator/introduction combinations: 1) male voice, informational content; 2) male voice, motivational content; 3) female voice, informational content; 4) female voice, motivational content.

Study Record Dates

• First Submitted: December 10, 2018
• First Posted: December 11, 2018
• Study Start: March 26, 2017
• Primary Completion: July 17, 2017
• Study Completion: July 17, 2017
• Last Updated: May 10, 2023

Record last verified: 2018-12

Data Sharing

• IPD Sharing: Will not share

Locations

UG (1); BA (1)