Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children

NCT02697396 | Active Not Recruiting

• 1 other identifier: 16-069
• Study Type: observational
• Target: 181
• Locations: 1 country
• Sites: 1

Brief Summary

This project aims to raise awareness and improve HPV vaccination rates among children of Mexican American parents through the implementation of a tailored social marketing campaign which includes text messaging reminders.

Conditions

HPV Vaccination

Keywords

Social Marketing Campaign; Mexican American Children; 16-069

Outcome Measures

Primary Outcomes (1)

• Number of participants who complete 3 doses of the HPV vaccine

  This study will determine the effect of a social marketing campaign on HPV vaccination targeting Mexican American parents or guardians of vaccine-eligible children comparing the campaign alone against the campaign plus text message reminders on the proportion of participants who complete 3 doses of the HPV vaccine for their youngest eligible child.

  6 months

Study Arms (2)

with text messaging reminder system

Participants randomly assigned to the text messaging group will receive a text message reminding them of their child's vaccination eligibility once a week, starting one week after exposure to the social marketing campaign and time of consent.

Behavioral: Assessments; Other: Text Message Reminder

without text messaging reminder system

Participants in this arm will receive no additional vaccination reminders. However, the study staff will ask and record if the participant's pediatrician provides appointment reminder cards, emails and/or calls prior to each scheduled vaccination as captured in the Outcomes Survey.

Behavioral: Assessments; Other: No Text Messaging

Interventions

Assessments BEHAVIORAL

All participants, after consent, will be asked to complete the study contact form and then complete a baseline assessment with the RSA. This baseline assessment will take approximately 5 minutes.

with text messaging reminder system; without text messaging reminder system

Text Message Reminder OTHER

Participants randomly assigned to the text messaging group will receive a text message reminding them of their child's vaccination eligibility once a week, starting one week after exposure to the social marketing campaign and time of consent.

with text messaging reminder system

No Text Messaging OTHER

Participants in this arm will receive no additional vaccination reminders.

without text messaging reminder system

Eligibility Criteria

• Age: 21 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Probability Sample

Study Population

All recruitment will be completed by the MSKCC recruiting RSA who will approach all those attending the VDS at the Mexican Consulate in NYC and who are exposed to the social marketing campaign.

You may qualify if:

• Born in Mexico or born in the U.S. but self-describes as Mexican-American Spanish is her/his primary language
• Has a minimum of one child between the ages of 9 and 17 who has not received the HPV vaccine and who lives with the parent/guardian as per self report
• Self-identifies as the child's main caregiver
• Currently owns a cell phone, uses text messaging services and is willing to accept text messages for this study

You may not qualify if:

• Will not be in the NYC area for the duration of the study period (6-9 months)
• Presence of a serious psychiatric or cognitive impairment likely to preclude meaningful informed consent and adherence to the protocol per the consenting professional's judgment.

Sponsors & Collaborators

• Memorial Sloan Kettering Cancer Center: lead
• Hackensack Meridian Health: collaborator
• The City College of New York: collaborator

Study Sites (1)

Consulate General of Mexico in New York

New York, New York, 10016, United States

Location

Related Publications (1)

• Aragones A, Gany F, Kaplan A, Bruno D. An opportunity to increase human papillomavirus vaccination rates: Change the guidelines. Hum Vaccin Immunother. 2022 Nov 30;18(6):2136444. doi: 10.1080/21645515.2022.2136444. Epub 2022 Oct 25.

  PMID: 36282533 DERIVED

Related Links

• Memorial Sloan Kettering Cancer Center

Study Officials

• Francesca Gany, MD, MS

  Memorial Sloan Kettering Cancer Center

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: observational
• Observational Model: ECOLOGIC OR COMMUNITY
• Time Perspective: PROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: February 24, 2016
• First Posted: March 3, 2016
• Study Start: February 1, 2016
• Primary Completion (Estimated): February 1, 2027
• Study Completion (Estimated): February 1, 2027
• Last Updated: March 4, 2026

Record last verified: 2026-03

Locations

US (1)