Evaluation of "C'Est La Vie!" Digital Health Education

NCT07636629 | Completed

• 1 other identifier: UCLA IRB-23-0752
• Study Type: interventional
• Target: 492
• Locations: 3 countries
• Sites: 3

Brief Summary

The University of California, Los Angeles (UCLA) will lead the online evaluation of four digital health campaigns developed by a non-governmental organization (NGO), Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English, from West Africa and delivered via social media. The full evaluation study will begin enrolling participants in Fall 2023 and will conclude in Winter 2026. Approximately 3,000 participants will be recruited for each of the four campaigns (n=12,000), and each campaign will last approximately 2 months. The four campaigns are scheduled to take place in Fall 2023, Winter 2025, Fall 2025, and Winter 2026, corresponding to evaluation activities including baseline and follow-up data collection. The scope of work for UCLA will center around evaluation activities related to program activities developed and implemented by the non-governmental organization. The digital and online programming will be developed and implemented by the non-governmental organization with the goal of strengthening sexual and reproductive health among young people in Senegal, Burkina Faso, and Cote d'Ivoire. UCLA will lead the evaluation, examining if health education programming contributes to this goal by developing and implementing an evaluation design for digital and online programming.

Conditions

Health Communication; Health Education

Outcome Measures

Primary Outcomes (4)

• Self-reported 12-item knowledge scale

  A 12-item knowledge score taken from the Phase 8 version of the Demographic and Health Surveys Program woman's questionnaire. Participants answer Yes or No to if they know 12 common contraceptive methods. Scores range from 0-12 with 12 indicating higher knowledge.

  From enrollment to follow-up assessment after 2-week intervention.

• Self-reported 3-item self-efficacy scale

  3 item scale adapted from the Contraceptive Self-Efficacy among women in sub-Saharan Africa (CSESSA), a scale found to be reliable among population samples in sub-Saharan Africa. Scales range from 0 (not at all confident) to 10 (completely confident).

  From enrollment to follow-up assessment after 2-week intervention.

• Self-reported 3-item awareness scale of online services.

  3-item scale. Participants are asked if they are aware of three specific providers that provide online services throughout West African mentioned in the study content. Scores ranged from 0 (unaware of any service providers) to 3 (aware of all three service providers).

  From enrollment to the end of the 2-week intervention

• Self-reported 6-item use of online services scale.

  6-item scale. Participants are asked to self-report if they used any of six online services that were highlighted in the study content, including using websites for advice, using a chat-bot, and communicating with organizations through WhatsApp. Scores range from 0 (no services used) to 6 (six services used).

  From enrollment to follow-up assessment after 2-week intervention.

Study Arms (4)

Peer role model educator

EXPERIMENTAL

Trained young people to serve as online peer influencers to the participants. The online peer influencers were young people who would be considered peers or contemporaries of the study participants, similar in age, gender, and country. Similar to the online marketers, the online peer influencers were trained by RAES to ensure the information shared through their personal experiences was correct and accurate as it related to the content themes of preventing early pregnancy, contraceptive knowledge and use, community norms, and services. Study participants did not know the peer influencers personally.

Behavioral: Evaluating how to deliver messages to young people online

Marketing influencer educator

EXPERIMENTAL

Marketing influencers were individuals who had a network of followers on social media and were regarded as digital opinion leaders with significant social influence on their network of followers. We trained these influencers and worked closely with them to develop and share SRH information that highlighted the content themes of preventing early pregnancy, contraceptive knowledge and use, community norms, and available online services.

Behavioral: Evaluating how to deliver messages to young people online

Role model and marketing influencer

EXPERIMENTAL

Combined health education content from the peer role model arm and the marketing influencer arm.

Behavioral: Evaluating how to deliver messages to young people online

Standard content

ACTIVE COMPARATOR

The comparison group, standard SRH information was shared with participants, serving as a comparison (i.e., the typical information that is shared online).

Behavioral: Evaluating how to deliver messages to young people online

Interventions

Evaluating how to deliver messages to young people online BEHAVIORAL

Study content for the 2-week Facebook-based intervention was developed by West African non-governmental organization, Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English. RAES created culturally relevant SRH information tailored to the target population of young adults, taking the form of educational materials and personal stories and building off of their social communication campaign that promotes health and social change, entitled C'est la Vie! (CLV). Content themes centered around preventing early pregnancy, contraceptive knowledge and use, community norms pertaining to sexual and reproductive health, and available online services. All content was in French.

Marketing influencer educator; Peer role model educator; Role model and marketing influencer; Standard content

Eligibility Criteria

• Age: 15 Years - 24 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17), Adult (18-64)

You may qualify if:

• Between the ages of 15-24 years, residing in Burkina Faso, Côte d'Ivoire, or Senegal, having a verifiable Facebook account, having access to the internet, and speak French.

Sponsors & Collaborators

• University of California, Los Angeles: lead

Study Sites (3)

ONG RAES Facebook Account

Ouagadougou, Burkina Faso

Location

ONG RAES Facebook Account

Abidjan, Côte d’Ivoire

Location

ONG RAES Facebook Account

Dakar, Senegal

Location

MeSH Terms

Conditions

Health Education

Condition Hierarchy (Ancestors)

Adherence Interventions; Medication Adherence; Patient Compliance; Patient Acceptance of Health Care; Treatment Adherence and Compliance; Health Behavior; Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: OTHER
• Intervention Model: FACTORIAL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Associate Professor

Model Details: Four campaigns will be developed and each will focus on different content about sexual and reproductive health and justice. For each campaign, C'est La Vie will develop three approaches to deliver and promote content, including a social network approach, influencer approach, and role model approach.

Study Record Dates

• First Submitted: June 1, 2026
• First Posted: June 9, 2026
• Study Start: October 1, 2023
• Primary Completion: January 15, 2026
• Study Completion: January 31, 2026
• Last Updated: June 9, 2026

Record last verified: 2026-06

Data Sharing

• IPD Sharing: Will not share

Locations

CÔ (1); SE (1); BU (1)