Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention

NCT07490652 | Recruiting DMC

• 2 other identifiers: STUDY000210825R01NR021642-02
• Study Type: interventional
• Target: 400
• Locations: 1 country
• Sites: 2

Brief Summary

The goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?

Conditions

Hispanic Americans; Chronic Disease Prevention; Cancer Prevention; Fruit and Vegetable Consumption

Keywords

Hispanic Americans; Rural Population; Fruit and Vegetable Consumption; Cancer Prevention; Chronic Disease Prevention; Latino Health

Outcome Measures

Primary Outcomes (1)

• 6-month Fruit and Vegetable Consumption

  The validated NCI Fruit and Vegetable (FV) All-Day Screener will be used to measure daily servings of FV consumed in the past month at baseline and at 6-months. The 19-item screener has been used in several large epidemiological and intervention studies is correlated with four 24-hr dietary recalls for both men (r=.59) and women (r=.56). The instrument provides ten response options for each food item ranging from "never" to "5 or more times a day." The screener also includes portion-size estimates, which have been shown to increase the accuracy of the estimates in predicting actual FV intake. The screener produces a final continuous score that reflects daily FV servings. Researchers will use food models to assist with portion estimations consistent with previous research.

  Baseline, 6-month

Secondary Outcomes (1)

• 12-month Fruit and Vegetable Consumption

  Baseline, 12 months

Study Arms (2)

Intervention condition

EXPERIMENTAL

These stores will receive the intervention.

Behavioral: The Value of Our Health

Control condition

NO INTERVENTION

The control condition stores will not receive the intervention during the measurement period.

Interventions

The Value of Our Health BEHAVIORAL

The Value of Our Health is a 12-month program. Community health workers (CHWs) lead the first six months of structural and social change activities, followed by six months of store manager and employee-led activities, and technical assistance from CHWs. During the first 6 months, CHWs will work directly with the store staff to plan for structural changes at the store to promote fruit and vegetable (FV) purchasing and consumption. CHWs will deliver store staff training to promote FVs. CHWs will welcome customers into the program at the store by offering social and structural change strategies directed to customers and reinforced by store managers and employees. CHWs will work with employees to deliver a Point of Purchase campaign highlighting recipes and fresh FV sold in the stores. Employees will receive newsletters that reinforce their training. During months 7-12, CHWs will visit the store to support the maintenance of social and structural changes made in the first 6 months.

Intervention condition

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• In order for an individual to participate in this study, the individual must meet all of the following criteria:
• Identify as Latino or Hispanic
• Be at least 18 years or older
• Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months
• Visit this store at least once per week
• Be primary household shopper (conducting 50% of shopping duties)
• Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations.

Sponsors & Collaborators

• University of Washington: lead
• National Institute of Nursing Research (NINR): collaborator

Study Sites (2)

Northwest Communities Education Center/Radio KDNA

Granger, Washington, 98932, United States

RECRUITING

University of Washington

Seattle, Washington, 98195, United States

RECRUITING

Study Officials

• Barbara Baquero, PhD

  University of Washington

  PRINCIPAL INVESTIGATOR

Central Study Contacts

KeliAnne K Hara-Hubbard, MPH

CONTACT

206-616-9071; harak@uw.edu

Amy Hernandez, BS

CONTACT

amyh19@uw.edu

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: INVESTIGATOR, OUTCOMES ASSESSOR
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Associate Professor, Director of Public Health-Global Health Major

Model Details: This study is a hybrid type I cluster randomized-controlled-trial design. Clustering is on the store level. Stores will be pair-matched and randomized to the intervention or control condition. Stores randomized to the intervention will receive it first. Participants in this study are assigned to either the intervention or delayed control group based on the random assignment of their affiliated store.

Study Record Dates

• First Submitted: March 18, 2026
• First Posted: March 24, 2026
• Study Start: April 16, 2026
• Primary Completion (Estimated): May 1, 2029
• Study Completion (Estimated): May 1, 2029
• Last Updated: April 20, 2026

Record last verified: 2026-04

Data Sharing

• IPD Sharing: Will not share

Locations

US (2)