Understanding Vape Marketing Study

NCT07129265 | Enrolling By Invitation

• 2 other identifiers: 25-2325R00CA267477
• Study Type: observational
• Target: 46
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.

Conditions

E-cigarette; Vaping; Tobacco; Nicotine; Adolescent Behavior; Video Information; Digital Education Interventions

Keywords

e-cigarette; vaping; tobacco; nicotine; adolescent; counter-marketing; digital content; digital education interventions

Outcome Measures

Primary Outcomes (1)

• Development of an e-cigarette counter-marketing lesson focused on the retail environment

  Key messages and message-delivery strategy will be developed, potentially comprising of short-form videos. The study team will ask working group members to rank draft messages and strategies for delivery in addition to eliciting qualitative information.

  At 6 months

Other Outcomes (14)

• Feasibility: Preferred recruitment advertisement

  Baseline (pre-focus group)

• Acceptability: Relevance to population(s)

  During baseline focus group

• Acceptability: Desired improvements

  During baseline focus group

Study Arms (2)

Working group members

10 members of the expert working group: 2 middle school students, 2 high school students, 2 young adults, 1 educator, 1 parent, and 4 curriculum design expert

Other: Working group

Focus group participants

36 adolescent/young adult participants

Other: Focus group

Interventions

Working group OTHER

Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).

Working group members

Focus group OTHER

Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.

Focus group participants

Eligibility Criteria

• Age: 13 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17), Adult (18-64), Older Adult (65+)
• Sampling Method: Non-Probability Sample

Study Population

The study population will include individuals residing in the U.S. There will be 10 members of the expert working group (2 middle, 2 high school students, 2 young adults, 1 educator, 1 parent, and 4 curriculum design experts). There will be 36 adolescent and young adult participants of the focus groups.

You may qualify if:

• Youth participants:
• Middle school students may be 13-15 years
• High schoolers may be 16-18 years
• Young adults may be 19-29 years
• Provide a phone number for at least one backup contact (e.g, parent/guardian)
• Curriculum design experts:
• Experience of at least 1 year in tobacco prevention or relevant public health field
• Parent:
• Parent of a child who has e-cigarette use history or is currently using (preferred, but not essential)
• Educator:
• Currently employed as teacher at a middle/high school All participants
• Provide their cell phone number and email address
• Fluent in English

You may not qualify if:

• Express inability to participate consistently across study working group meetings.
• FOCUS GROUP PARTICIPANTS
• Adolescents and young adults ages 13-21 years
• Fluent in English
• Provide their cell phone number and email address
• Provide a phone number for at least one backup contact

Sponsors & Collaborators

• Boston Children's Hospital: lead
• National Cancer Institute (NCI): collaborator
• Dana-Farber/Harvard Cancer Center (DF/HCC) Boston, MA: collaborator

Study Sites (1)

Boston Children's Hospital

Boston, Massachusetts, 02115, United States

Location

MeSH Terms

Conditions

Vaping; Adolescent Behavior

Interventions

Focus Groups

Condition Hierarchy (Ancestors)

Smoking; Behavior

Intervention Hierarchy (Ancestors)

Data Collection; Epidemiologic Methods; Investigative Techniques; Health Care Evaluation Mechanisms; Quality of Health Care; Health Care Quality, Access, and Evaluation; Public Health; Environment and Public Health

Study Design

• Study Type: observational
• Observational Model: COHORT
• Time Perspective: OTHER
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Faculty Researcher

Study Record Dates

• First Submitted: August 5, 2025
• First Posted: August 19, 2025
• Study Start: August 4, 2025
• Primary Completion (Estimated): April 30, 2027
• Study Completion (Estimated): April 30, 2027
• Last Updated: August 19, 2025

Record last verified: 2025-08

Data Sharing

• IPD Sharing: Will share
• Shared Documents: STUDY PROTOCOL, SAP
• Time Frame: De-identified data will be made available only after study publication (between 14-24 months after the end of the study).
• Access Criteria: The Principal Investigator will provide data to those who indicate that they have received approval from an Institutional Review Board (IRB) or appropriate ethics committee, and execute a data use/sharing agreement.

Locations

US (1)