Investigating the Effects of Calorie Information and Serving Size of Alcohol Products on Alcohol Consumption.
Investigating the Effect of Alcohol Serving Size and Calorie Information on Alcohol Consumption: A Real-world Experiment
1 other identifier
interventional
312
1 country
1
Brief Summary
The present study aims to investigate whether alcohol consumption is reduced when participants are shown calorie information of alcohol products, compared with when calorie information is absent. We also wish to see whether alcohol consumption levels are reduced when changing the serving sizes available to participants.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jul 2025
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
July 29, 2025
CompletedStudy Start
First participant enrolled
July 30, 2025
CompletedFirst Posted
Study publicly available on registry
August 5, 2025
CompletedPrimary Completion
Last participant's last visit for primary outcome
December 6, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
December 6, 2025
CompletedFebruary 19, 2026
July 1, 2025
4 months
July 29, 2025
February 18, 2026
Conditions
Outcome Measures
Primary Outcomes (2)
Alcohol units
Amount of alcohol units consumed in the evening.
Duration of the evening (approximately 3 hours and 15 minutes)
Total calorie consumption
The amount of calories consumed during the evening.
Duration of the evening (approximately 3 hours and 15 minutes)
Secondary Outcomes (3)
Perceived message effectiveness
The day after the intervention
Follow-up energy intake
Immediately after the intervention
Bar snack consumption (calories)
Duration of the evening (approximately 3 hours and 15 minutes)
Study Arms (4)
Calorie information present, serving size reduced
EXPERIMENTALParticipants will be presented with calorie information of alcohol products, and will have a restricted selection of serving sizes of drinks available to them.
Calorie information present, serving size typical
EXPERIMENTALParticipants will be presented with calorie information of alcohol products, and the serving sizes of drinks available to participants will not be manipulated.
Calorie information absent, serving size reduced
EXPERIMENTALParticipants will not be presented with calorie information of alcohol products, and will have a restricted selection of serving sizes of drinks available to them.
Calorie information absent, serving size typical
EXPERIMENTALParticipants will not be presented with calorie information of alcohol products, and the serving sizes of drinks available to participants will not be manipulated.
Interventions
The intervention will be administered by changing the information presenting to participants at point-of-choice when ordering alcoholic drinks and bar snacks. When alcohol calorie information is present, participants will see the calorie content of alcohol products on menus and at other point-of-choice locations. When it is not present, this information will be absent.
The intervention will be administered by changing the availability of alcoholic drinks. When serving sizes are reduced, participants will only be able to order 2/3 pint of 1/2 servings of beer, and 125 ml servings of wine. When serving sizes are not reduced, participants will be able to order 1 pint servings or 1/2 servings of beer, and 175 ml or 125 ml servings of wine.
Eligibility Criteria
You may qualify if:
- Consume alcohol on a regular basis (at least one UK unit per week)
- Be aged 18 or over
You may not qualify if:
- Have a current or previously diagnosed alcohol use disorder
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
University of Liverpool
Liverpool, L83UH, United Kingdom
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- TREATMENT
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
July 29, 2025
First Posted
August 5, 2025
Study Start
July 30, 2025
Primary Completion
December 6, 2025
Study Completion
December 6, 2025
Last Updated
February 19, 2026
Record last verified: 2025-07
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, SAP, ANALYTIC CODE
- Time Frame
- Data will be available after data collection has finished, this will be available indefinitely.
An anonymised data set will be published on the open science framework for anyone to access.