Increasing School Meal Participation
Evaluating a Marketing Campaign to Increase Participation in School Meals
1 other identifier
interventional
832
1 country
1
Brief Summary
This study aims to determine whether an online marketing campaign increases children's school meal participation. Parents whose children do not currently eat school meals frequently will be exposed to messages designed to encourage their children's increased participation in school meals.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Sep 2024
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
May 13, 2024
CompletedFirst Posted
Study publicly available on registry
May 17, 2024
CompletedStudy Start
First participant enrolled
September 19, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
December 20, 2024
CompletedStudy Completion
Last participant's last visit for all outcomes
December 20, 2024
CompletedJanuary 31, 2025
January 1, 2025
3 months
May 13, 2024
January 30, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Children's consumption of school lunches
Parental report of the usual number of days per week their child ate school lunch during the past month. Assessed with 1 item: "Thinking about the last month, how many days a week did your child usually eat school lunch?" This item will be scored on a 6-point scale from "0 days per week" (0) to "5 days per week" (5).
Collected in a ~10 minute survey at baseline and again at 6 weeks.
Children's consumption of school breakfasts
Parental report of the usual number of days per week their child ate school breakfast during the past month. Assessed with 1 item: Thinking about the last month, how many days a week did your child usually eat school breakfast?" This item will be scored on a 6-point scale from "0 days per week" (0) to "5 days per week" (5).
Collected in a ~10 minute survey at baseline and again at 6 weeks.
Secondary Outcomes (17)
Noticing the school meal campaign
Collected in a ~10 minute survey at 6 weeks.
Number of school meals campaign topics recognized
Collected in a ~10 minute survey at 6 weeks.
Frequency of reading campaign messages
Collected in a ~10 minute survey at 6 weeks.
Social interactions about campaign
Collected in a ~10 minute survey at 6 weeks.
Social interactions about school meals
Collected in a ~10 minute survey at 6 weeks.
- +12 more secondary outcomes
Study Arms (2)
School meal messages
EXPERIMENTALParticipants will view messages focused on the benefits of children eating school meals, using text and images developed based on parent interviews. Participants will view a total of 10 messages.
Control (neutral) messages
ACTIVE COMPARATORParticipants will view messages focused on the benefits of children reading. Messages will be matched in length to the experimental messages. Participants will view a total of 10 messages.
Interventions
Messages focused on the benefits of children consuming school lunch and breakfast, using text and images developed based on parent interviews. Participants will view a total of 10 messages.
Control messages approximately matched to the intervention messages on length and design, but discussing a neutral topic unrelated to school meals (reading). Participants will view a total of 10 messages.
Eligibility Criteria
You may qualify if:
- years or older
- Parent of a child attending a public school in grades 1-5
- Resides in one of the following states: California, Colorado, Maine, Minnesota, Michigan, Massachusetts, New Mexico, Vermont
- Has internet access
- Has a Facebook account
- Child consumes 3 or fewer school lunches per week or 3 or fewer school breakfasts per week
You may not qualify if:
- Younger than 18 years old
- Does not have a child attending a public school in grades 1-5
- Resides out of one of the following states: California, Colorado, Maine, Minnesota, Michigan, Massachusetts, New Mexico, Vermont
- Does not have internet access
- Does not have a Facebook account
- Child consumes more than 3 school lunches per week and more than 3 school breakfasts per week
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Stanford Universitylead
- Robert Wood Johnson Foundationcollaborator
Study Sites (1)
Stanford School of Medicine
Palo Alto, California, 94304, United States
Study Officials
- PRINCIPAL INVESTIGATOR
Anna Grummon, PhD
Assistant Professor
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- INVESTIGATOR
- Masking Details
- The investigator and data analyst will not be aware of participants' assignments.
- Purpose
- OTHER
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Assistant Professor
Study Record Dates
First Submitted
May 13, 2024
First Posted
May 17, 2024
Study Start
September 19, 2024
Primary Completion
December 20, 2024
Study Completion
December 20, 2024
Last Updated
January 31, 2025
Record last verified: 2025-01
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, SAP, ANALYTIC CODE
- Time Frame
- We plan to post de-identified raw data from the surveys to a public repository upon publication of papers arising from the study.
- Access Criteria
- These materials will be posted publicly; researchers will be free to download them.
We plan to post de-identified raw data from the surveys to a public repository.