Message Framing and Policy Support for Front-of-package Labeling

NCT06296342 | Completed

• 1 other identifier: 24-0300c
• Study Type: interventional
• Target: 4,107
• Locations: 1 country
• Sites: 1

Brief Summary

This study aims to assess whether different message framing about front-of-package labeling policies elicits more policy support than the control (no framing) among Latino and limited English proficiency populations. The study also seeks to identify which message framing elicits the most policy support.

Conditions

Diet, Healthy

Keywords

front-of-package labeling; policy support

Outcome Measures

Primary Outcomes (1)

• Support for the front-of-package labeling policy, proportion

  Policy support will be assessed with 1 item: "How much would you support or oppose this policy?" This item will be measured on a 4-point scale ranging from (1) "Strongly oppose this policy" to (4) "Strongly support this policy", where higher scores indicate higher support for the front-of-package labeling policy. The final outcome will be dichotomized so that 0=Oppose this policy and 1=Support this policy.

  During exposure to intervention (i.e., message about policy), assessed during one-time online 10-minute survey.

Study Arms (4)

Control (No framing)

NO INTERVENTION

Participants will view one message about the front-of-package labeling policy. The message will display the same introductory sentence as all experimental arms, but it will not include a framed message about the objective of the front-of-package labeling policy.

Information framing

EXPERIMENTAL

Participants will view one message that frames the objective of the front-of-package labeling policy as providing nutritional information.

Behavioral: Exposure to information framing message

Healthier choices framing

EXPERIMENTAL

Participants will view one message that frames the objective of the front-of-package labeling policy as encouraging consumers to make healthier choices.

Behavioral: Exposure to healthier choices framing message

Industry framing

EXPERIMENTAL

Participants will view one message that frames the objective of the front-of-package labeling policy as encouraging the food industry to make healthier products.

Behavioral: Exposure to industry framing message

Interventions

Exposure to information framing message BEHAVIORAL

The information framing message presents the objective of the front-of-package labeling policy as providing nutritional information.

Information framing

Exposure to healthier choices framing message BEHAVIORAL

The healthier choices framing message presents the objective of the front-of-package labeling policy as encouraging consumers to make healthier choices.

Healthier choices framing

Exposure to industry framing message BEHAVIORAL

The industry framing message presents the objective of the front-of-package labeling policy as encouraging the food industry to make healthier products.

Industry framing

Eligibility Criteria

• Age: 18 Years - 55 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)

You may qualify if:

• Identifying as Latino or Hispanic
• Ages 18-55 years old
• Residing in the United States

You may not qualify if:

• Not identifying as Latino or Hispanic
• Less than 18 or greater than 55 years old
• Not residing in the United States

Sponsors & Collaborators

• University of North Carolina, Chapel Hill: lead
• Duke University: collaborator
• Stanford University: collaborator

Study Sites (1)

The University of North Carolina at Chapel Hill's Gillings School of Global Public Health

Chapel Hill, North Carolina, 27599, United States

Location

Study Officials

• Marissa G Hall, PhD

  University of North Carolina, Chapel Hill

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: February 28, 2024
• First Posted: March 6, 2024
• Study Start: August 9, 2024
• Primary Completion: September 11, 2024
• Study Completion: September 11, 2024
• Last Updated: June 19, 2025

Record last verified: 2024-08

Data Sharing

• IPD Sharing: Will share
• Shared Documents: STUDY PROTOCOL, SAP, ANALYTIC CODE
• Time Frame: The Study Protocol and SAP will be available by mid-March 2024 (prior to data collection). IPD and analytic code will become available after data collection and analysis.
• Access Criteria: Open access.

Locations

US (1)