The Vitality Mammography Messaging Study
VMS
The Vitality Mammography Study - Testing the Effectiveness of a Booking Platform on Receipt of Screening Mammography - a Randomized Controlled Trial.
1 other identifier
interventional
7,655
1 country
1
Brief Summary
The investigators will be conducting a randomized controlled trial amongst members of a Wellness Program to test receipt of mammogram using the Whatsapp social media platform and testing various messages.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Sep 2023
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
Click on a node to explore related trials.
Study Timeline
Key milestones and dates
Study Start
First participant enrolled
September 27, 2023
CompletedFirst Submitted
Initial submission to the registry
October 27, 2023
CompletedFirst Posted
Study publicly available on registry
February 26, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
February 29, 2024
CompletedStudy Completion
Last participant's last visit for all outcomes
March 31, 2024
CompletedFebruary 10, 2025
February 1, 2025
5 months
October 27, 2023
February 6, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Comparison of mammography screening rates using WhatsApp
Comparison of mammography screening rates using an online radiology booking platform, a message with a radiology practice number, to a standard message, all delivered by WhatsApp.
Five months
Study Arms (5)
Standard message
EXPERIMENTALstandard message reminder to screen for breast cancer.
Radiology Booking Site Link
EXPERIMENTALMessage with an online link to a radiology practice booking site.
Radiology practice telephone numbers
EXPERIMENTALMessage with a list and telephone numbers of radiology practices.
Control - no message
NO INTERVENTIONParticipants will not receive any messaging regarding mammography.
Radiology booking site link and telephone numbers.
EXPERIMENTALMessage with a direct online link to a radiology practice booking site and telephone numbers of radiology practices.
Interventions
Participants will receive standard messaging based on the Cancer Association of South Africa (CANSA) recommendation on breast cancer screening and a reminder to screen for breast cancer.
Participants will receive a reminder to screen for breast cancer with a direct online link to a radiology practice booking site.
Participants will receive a reminder to screen for breast cancer together with a list and telephone numbers of radiology practices
Participants will receive a reminder to screen for breast cancer with a direct online link to a radiology practice booking site and a list and telephone numbers of radiology practices
Eligibility Criteria
You may qualify if:
- Females aged 50 to 75 years, who are members of the Discovery Health Medical Plan and who are also members of Vitality and who have not had a screening mammogram in the preceding three years and who have not previously been diagnosed with breast cancer.
You may not qualify if:
- CPA Blocks
- If member's address location, based on their Discovery profile, was further than 5km radius to the Radiologist practice
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Wits Health Consortium (Pty) Ltdlead
- Discovery Vitalitycollaborator
Study Sites (1)
University of Witwatersrand
Johannesburg, Gauteng, South Africa
Study Officials
- PRINCIPAL INVESTIGATOR
Adele Walker
Discovery
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- SCREENING
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
October 27, 2023
First Posted
February 26, 2024
Study Start
September 27, 2023
Primary Completion
February 29, 2024
Study Completion
March 31, 2024
Last Updated
February 10, 2025
Record last verified: 2025-02
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, SAP, CSR
- Time Frame
- February 2024 and data will be available until February 2025
- Access Criteria
- Only select individuals will have access to the data. Data will be password protected.
Anonymized data will be shared with Wits collaborators