Examining Engagement Predictors of Health and Fitness App Uptake and Subscription in the General Population

NCT06023342 | Active Not Recruiting

• 1 other identifier: 123207
• Study Type: observational
• Target: 1,084
• Locations: 1 country
• Sites: 1

Brief Summary

This will be a 24-week prospective study that will incorporate user base data of WayBetter Inc.'s app, "WayBetter," to examine user mHealth app engagement. The primary objective of this study is to examine predictors (i.e., socio-demographics, past health behaviours, psychological determinants, app engagement metrics) of (a) initial six-month subscription and b) subscription renewal rates at six months for the WayBetter app. The secondary objective is to characterize WayBetter app engagement over the first 24 weeks of app use. Participants will be asked to complete a survey that aims to collect the information regarding individual-level socio-demographics, previous health behaviours, and behavioural/personality traits. App engagement metrics will be collected from the WayBetter app.

Conditions

Physical Inactivity; Healthy Eating; Mental Health Wellness 1

Keywords

mHealth; behavioural economics; financial incentives; deposit contracts; engagement; physical inactivity; nutrition; mindfullness

Outcome Measures

Primary Outcomes (2)

• Six-month Subscription

  Total number of six-month WayBetter subscriptions started after a free trial

  Day one of seven-day free trial [Week One] to end of seven-day free trial [End of Week One]

• Subscription Renewal Rates

  Measured by number of subscription renewal rates after 6 months

  Week 24

Secondary Outcomes (6)

• App opens per week

  Week 1 to Week 24

• Date of Joining First Game

  Measured between Week 1 to Week 24

• Game Adherence

  Week 1 to Week 24

• Number of games started and won each week

  Week 1 to Week 24

• Non-usage attrition

  First occurrence of four weeks of inactivity

Study Arms (1)

New users

Approximately 1000 adults (≥18 years old), new to WayBetter app, who have entered into a 7-day free trial, will be studied. Each new user receives a free 1-week trial (that they need to opt into) and $10 USD deposit from WayBetter Inc. They can use the deposit for any game during trial, regardless of continuing membership. To continue to use the app, users pay $69 USD for 6 months. Each game lasts between 1-4 weeks and requires players to achieve a specific behavioural goal. Games require $10-30 deposit, chosen at signup. Validation methods vary; some sync with wearables, others submit activity photos (steps, meals). A user can join up to 10 games simultaneously. "Winners" of each game share deposits, gaining original deposit plus profit, based on 'losses'.

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Non-Probability Sample

Study Population

The study cohort comprises individuals who register an account on the WayBetter app and successfully finish the survey within the recruitment timeframe.

You may qualify if:

• WayBetter Inc.'s users who enrolled and/or recently completed (within five days) their seven-day free trial on the WayBetter app
• User's are must be 18 years or older.

You may not qualify if:

• Users under the age of 18 are excluded to ensure that the sample represents to an adult demographic
• Users who are unable to communicate in English are excluded as the survey necessitates completion in English.

Sponsors & Collaborators

• Western University, Canada: lead
• Social Sciences and Humanities Research Council of Canada: collaborator

Study Sites (1)

University of Western Ontario

London, Ontario, N6A 3K7, Canada

Location

MeSH Terms

Conditions

Sedentary Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Officials

• Marc Mitchell, PhD

  Western University

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: observational
• Observational Model: COHORT
• Time Perspective: PROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Assistant Professor

Study Record Dates

• First Submitted: August 28, 2023
• First Posted: September 5, 2023
• Study Start: November 6, 2023
• Primary Completion: December 1, 2024
• Study Completion: December 1, 2024
• Last Updated: July 22, 2024

Record last verified: 2024-07

Data Sharing

• IPD Sharing: Will not share

Locations

CA (1)