Understanding Grocery Shopping Behaviour
A Randomized Trial and Impact Evaluation of Singapore's New Food Labels Aimed to Address the War on Diabetes
1 other identifier
interventional
110
1 country
1
Brief Summary
This study aims to systematically evaluate the effect of Singapore's new front-of-pack non-alcoholic beverage labels, called Nutri-Grade, on the consumption of processed beverages. Using a fully functional grocery webstore, the investigators wish to assess the causal effect of the new labels on food and beverage purchase, sugar intake, and overall diet quality and examine how this effect varies by shoppers' income and education level. The investigators' hypotheses about the effects of these new food labels, measured by the grams of sugar per serving (primary) of finalized shopping baskets, are as follows:
- 1.Hypotheses 1: The new sugar-sweetened beverage (SSB) labels will shift consumers toward healthier products. Sugar-sweetened beverages are any liquids that have been sweetened with one or more of the different forms of added sugars.
- 2.Hypotheses 2: The new SSB labels will reduce overall sugar and calories purchased and increase overall diet quality.
- 3.Hypotheses 3: Effects will be greater for those with low income/low education as they are least familiar with the nutrition facts panel and thus most likely to benefit from the new information.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P50-P75 for not_applicable
Started Sep 2021
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
August 13, 2021
CompletedFirst Posted
Study publicly available on registry
August 24, 2021
CompletedStudy Start
First participant enrolled
September 1, 2021
CompletedPrimary Completion
Last participant's last visit for primary outcome
December 31, 2021
CompletedStudy Completion
Last participant's last visit for all outcomes
January 31, 2022
CompletedMarch 23, 2022
March 1, 2022
4 months
August 13, 2021
March 21, 2022
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Sugar Levels
Grams of sugar per serving
After completion of data collection, an average of about 5 months
Secondary Outcomes (3)
Calorie Intake
After completion of data collection, an average of about 5 months
Purchased Beverage Quality
After completion of data collection, an average of about 5 months
Overall Diet Quality
After completion of data collection, an average of about 5 months
Study Arms (2)
Arm 1 (Control Arm)
NO INTERVENTIONA default NUSMart that mirrors a conventional web-grocery store in Singapore where some healthier products are displayed with Singapore's Healthier Choice Symbol (HCS) logos (Control).
Arm 2 (Nutri-Grade Arm)
EXPERIMENTALSimilar to Arm 1 except that beverages will be displayed with a color-coded and graded Nutri-Grade label.
Interventions
All beverage products in the arm are displayed with the Nutri-Grade label. This label was proposed by the Ministry of Health in Singapore to be implemented at the end of 2021. It will apply to all pre-packaged non-alcoholic beverages sold in Singapore. It will have four color-coded grades wherein Grade A, corresponding to the lowest sugar and saturated fat thresholds, will be in green and Grade D, corresponding to the highest sugar and saturated fat thresholds, will be in red.
Eligibility Criteria
You may qualify if:
- Singapore resident
- Age 21 and above
- Must be the primary weekly grocery shopper in their household
- Must have an account with our appointed online grocery service provider or is willing to create one.
You may not qualify if:
- Non-Singapore resident
- Non-primary grocery shopper in their household
- Less than 21 years old
- Doesn't have an account with our appointed online grocery service provider and is unwilling to create one.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Duke-NUS Graduate Medical School
Singapore, 169857, Singapore
Related Publications (1)
Shin S, Puri J, Finkelstein E. A randomized trial to evaluate the impact of Singapore's forthcoming Nutri-grade front-of-pack beverage label on food and beverage purchases. Int J Behav Nutr Phys Act. 2023 Feb 15;20(1):18. doi: 10.1186/s12966-023-01422-4.
PMID: 36793058DERIVED
Study Officials
- PRINCIPAL INVESTIGATOR
Soye Shin, PhD
Duke-NUS Graduate Medical School
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- TRIPLE
- Who Masked
- PARTICIPANT, INVESTIGATOR, OUTCOMES ASSESSOR
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- CROSSOVER
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Research Fellow
Study Record Dates
First Submitted
August 13, 2021
First Posted
August 24, 2021
Study Start
September 1, 2021
Primary Completion
December 31, 2021
Study Completion
January 31, 2022
Last Updated
March 23, 2022
Record last verified: 2022-03
Data Sharing
- IPD Sharing
- Will not share