FOODS: Food shOppers' sOcial meDia Study

NCT04657627 | Completed

• 1 other identifier: 1544
• Study Type: interventional
• Target: 103
• Locations: 1 country
• Sites: 1

Brief Summary

This study aims to assess the effects of a new approach to food labelling called physical activity calorie equivalent (PACE) labelling. PACE food labelling provides the public with information about how many minutes (or miles/kilometres) of physical activity (e.g. walking or running) are equivalent to the calories contained in foods.

Conditions

Eating Behaviour of Discretionary Foods; Cognitive Restraint of Eating; Physical Activity; Body Weight

Keywords

Nutrition labelling; Physical activity; Social media

Outcome Measures

Primary Outcomes (1)

• Change in eating behaviour of discretionary foods at 13 weeks

  Eating behaviour of discretionary foods will be assessed by a modified version of Online Food Frequency Questionnaire (eNutri FFQ), designed to measure habitual food intake. Participants will record frequencies of discretionary food and drink items eaten during the last month (e.g. "1/week" or "1/day").

  Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

Secondary Outcomes (3)

• Cognitive restraint of eating

  Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

• Physical activity

  Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

• Body weight

  Pre-baseline (one time point prior to randomisation), mid-intervention (week 7) and post-intervention (one time point after week 13)

Study Arms (2)

PACE plus calorie information intervention group

EXPERIMENTAL

PACE plus calorie information intervention group will receive PACE plus calorie information of discretionary foods via social media posts.

Behavioral: PACE plus calorie labelling information

Calorie-only information comparator group

ACTIVE COMPARATOR

Calorie-only information comparator group will receive calorie-only information of discretionary foods via social media posts.

Behavioral: Calorie-only labelling information

Interventions

PACE plus calorie labelling information BEHAVIORAL

The intervention group will be exposed to PACE plus calorie labelling information via Instagram and Twitter social media posts every day for 13 weeks.

PACE plus calorie information intervention group

Calorie-only labelling information BEHAVIORAL

The comparator group will be exposed to calorie-only labelling information via Instagram and Twitter social media posts every day for 13 weeks.

Calorie-only information comparator group

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• ≥ 18 years old.
• BMI of ≥ 18.5 kg/m2.
• ≤ 3kg weight loss in previous 6 months.
• Access and ability to use personal Twitter and/or Instagram account via own smartphone, computer or tablet device.
• Access to the internet.
• Access to a set of weighing scales.

You may not qualify if:

• Unable to read and understand English.
• Experienced in the last 12 months or currently undergoing any of the following conditions or illnesses: coronary heart disease (CHD), hypertension, heart failure, stroke/transient ischaemic attack, atrial fibrillation, type 2 diabetes, chronic obstructive pulmonary disease (COPD), painful condition, dementia and cancer.
• Had bariatric surgery.
• Pregnant, lactating or planning to become pregnant in the next 12 months.
• Parallel participation in another weight, dietary or physical activity intervention study.

Sponsors & Collaborators

• Loughborough University: lead
• Dr Oonagh Markey: collaborator
• Alexandra Todd: collaborator

Study Sites (1)

Loughborough University

Loughborough, Leicestershire, LE11 3TU, United Kingdom

Location

MeSH Terms

Conditions

Motor Activity; Body Weight

Condition Hierarchy (Ancestors)

Behavior; Signs and Symptoms; Pathological Conditions, Signs and Symptoms

Study Officials

• Amanda Daley

  Loughborough University

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor Amanda Daley

Model Details: Participants will be randomised to one of two groups for 13 weeks: (i) PACE plus calorie information intervention group or (ii) calorie-only information comparator group.

Study Record Dates

• First Submitted: November 24, 2020
• First Posted: December 8, 2020
• Study Start: January 6, 2021
• Primary Completion: September 30, 2021
• Study Completion: October 4, 2021
• Last Updated: October 8, 2021

Record last verified: 2021-10

Data Sharing

• IPD Sharing: Will not share

Locations

GB (1)