SNAP Fruit and Vegetable Incentive Program Digital Promotions for Farmers' Markets

NCT04458350 | Completed

• 1 other identifier: 102728-00001
• Study Type: interventional
• Target: 251,966
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of this study is to assess the impact of digital promotions of a Supplemental Nutrition Assistance Program (SNAP) fruit and vegetable incentive program on SNAP participant patronage and sales at farmers' markets. The study will analyze SNAP transactions from zip codes that receive digital promotions compared to zip codes that receive no additional promotions.

Conditions

Fruit and Vegetable Intake; Healthy Diet; Food Insecurity

Keywords

Supplemental Nutrition Assistance Program; Incentives; Promotions

Outcome Measures

Primary Outcomes (1)

• Average number of market SNAP transactions by zip code for Summer 2020

  Participating farmers' markets record individual SNAP transactions, including zip code, and upload transaction data to FM Tracks, an online platform for managing farmers' market sales. Average number of SNAP transactions will be computed.

  13 weeks

Secondary Outcomes (2)

• Average market SNAP-related sales by zip code for Summer 2020

  13 weeks

• Average market new SNAP customers by zip code for Summer 2020

  13 weeks

Study Arms (2)

Digital Promotions Group

EXPERIMENTAL

Eligible zip codes (n=96) will be randomized using stratified randomization at the state level. The intervention will last 13 weeks (Summer 2020 market season) and consist of receiving digital ads on the Fresh EBT app and Facebook for SNAP fruit and vegetable incentive programs at farmers' markets.

Behavioral: Digital Promotions Group

Control Group

NO INTERVENTION

No intervention administered. Eligible zip codes (n=96) will be randomized using stratified randomization at the state level.

Interventions

Digital Promotions Group BEHAVIORAL

Digital promotions on the Fresh EBT app and Facebook will run for 13 weeks, advertising a SNAP fruit and vegetable incentive at farmers' markets in New England. The intervention will be applied to zip codes randomized to the intervention arm.

Digital Promotions Group

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Farmers' markets in the New England Nutrition Incentives Collaborative (NENIC) are eligible to participate if they were data compliant in Summer 2019 (\>90% SNAP transactions reported with zip codes) and have 2 or more nearby, target zip codes.
• Zip codes are eligible if their zip code tabulation area (ZCTA) centroid is within a 7-mile (urban county) or 16-mile (rural county) travel distance of eligible NENIC farmers' market and the zip code has at least 25 active users on the Fresh EBT app

You may not qualify if:

• Zip code is not in Connecticut, Maine, New Hampshire, Rhode Island, or Vermont

Sponsors & Collaborators

• Tufts University: lead
• United States Department of Agriculture (USDA): collaborator

Study Sites (1)

Tufts University Friedman School of Nutrition Science and Policy

Boston, Massachusetts, 02111, United States

Location

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor

Study Record Dates

• First Submitted: June 30, 2020
• First Posted: July 7, 2020
• Study Start: July 1, 2020
• Primary Completion: September 30, 2020
• Study Completion: September 30, 2020
• Last Updated: October 28, 2020

Record last verified: 2020-10

Locations

US (1)