"Make It Fresh, For Less" Supermarket Pilot Study

NCT03340363 | Completed

• 1 other identifier: BECR-111191
• Study Type: interventional
• Target: 401
• Locations: 0 countries
• Sites: N/A

Brief Summary

The purpose of this study is to examine the impact of environmental modifications (choice architecture and a marketing campaign) in combination with weekly text messages on purchases of foods made by parents shopping in a large supermarket.

Conditions

Food Habits; Consumer Behavior

Outcome Measures

Primary Outcomes (1)

• Change in weekly purchases of recipe components (Selection of items bundled with each recipe) during four, 4-week promotional campaigns

  Purchase of recipe ingredients

  Baseline, during intervention (4 weeks each) and up to 6 weeks post-intervention

Secondary Outcomes (8)

• Change in weekly purchases of other food categories (substitution of recipe ingredients for other foods)

  Baseline, during intervention (4 weeks each) and up to 6 weeks post-intervention

• Differential change in weekly purchases of recipe components by SNAP-eligibility

  Baseline, during intervention (4 weeks each) and up to 6 weeks post-intervention

• Differential change in weekly purchases of other food groups (substitution) by SNAP-eligibility

  Baseline, during intervention (4 weeks each) and up to 6 weeks post-intervention

• Acceptability of intervention (self-reported survey measures)

  Up to 6 weeks post-intervention

• Recall of intervention (self-reported survey measures)

  Up to 6 weeks post-intervention

Study Arms (2)

environmental change

EXPERIMENTAL

Shoppers were exposed to modifications to the supermarket environment to encourage selection of low-cost, kid-friendly meals

Behavioral: environmental change

environmental change and messaging

EXPERIMENTAL

Shoppers were exposed to modifications to the supermarket environment and weekly messages via text or email to encourage selection of low-cost, kid-friendly meals

Behavioral: environmental change; Behavioral: messaging

Interventions

environmental change BEHAVIORAL

1. Offer kid-friendly, low-cost recipes in a prominent, high-traffic location. 2. Offer healthy default ingredients (bundled ingredients promoted with recipes). 3. Promote recipe ingredients with prominently displayed signage and images. 4. Promote recipes in multiple locations throughout the store.

Also known as: choice architecture, promotional campaign

environmental change; environmental change and messaging

messaging BEHAVIORAL

Short, behavioral messages sent to participants via text message or email each week to promote the in-store environmental changes

environmental change and messaging

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• years of age or older
• English-speaking
• Live with a child 18 years of age or younger
• Do more than 50% of shopping at the study store
• Primary shopper in the household

You may not qualify if:

• None

Sponsors & Collaborators

• Harvard School of Public Health (HSPH): lead
• Duke University: collaborator
• University of New England: collaborator
• Massachusetts General Hospital: collaborator

MeSH Terms

Conditions

Feeding Behavior; Consumer Behavior

Condition Hierarchy (Ancestors)

Behavior, Animal; Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor of Epidemiology and Nutrition

Study Record Dates

• First Submitted: February 8, 2017
• First Posted: November 13, 2017
• Study Start: October 8, 2015
• Primary Completion: January 1, 2017
• Study Completion: January 1, 2017
• Last Updated: November 13, 2017

Record last verified: 2017-11

Data Sharing

• IPD Sharing: Will not share