The Power of Curiosity: Leveraging Curiosity to Motivate People to Complete Health Risk Assessments
1 other identifier
interventional
10,095
1 country
1
Brief Summary
The investigators will work with one of Vitality's partner corporations to test whether curiosity can motivate employees to follow through on their virtuous intentions and complete their annual health risk assessment (VHR). Employees will receive email messages that contain either a curiosity-inducing question or a standard encouragement message. The investigators predict that presenting people with curiosity-arousing questions will make them more likely to complete a health risk assessment, as compared to standard messages.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jun 2013
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
June 1, 2013
CompletedFirst Submitted
Initial submission to the registry
June 7, 2013
CompletedFirst Posted
Study publicly available on registry
June 12, 2013
CompletedPrimary Completion
Last participant's last visit for primary outcome
November 1, 2013
CompletedStudy Completion
Last participant's last visit for all outcomes
November 1, 2013
CompletedAugust 31, 2016
August 1, 2016
5 months
June 7, 2013
August 29, 2016
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Completion of VHR
Whether the participant completes his/her VHR or not
Measured one month after first message (July 12, 2013)
Other Outcomes (3)
Previous VHR Completion during 2012-2013
On or before July 12, 2013
Social Atmosphere at Worksite
On or before August 12, 2013
Curiosity Type
On or before July 12, 2013
Study Arms (2)
Standard Message
EXPERIMENTALParticipants will receive email messages that encourage them to complete their VHR.
Curiosity Message
EXPERIMENTALParticipants receive email messages containing "curiosity-inducing" questions. The messages tell the participants that they will receive the answer to the question after they complete their VHR.
Interventions
Participants will receive email messages that contain one of 8 curiosity-inducing questions. The message will tell participants that they will receive a message with the answer after they complete their VHR (health review that can be completed online).
Participants will receive email messages that contain "standard" language encouraging them to complete their VHRs (health review that can be completed online).
Eligibility Criteria
You may qualify if:
- Employees at Vitality's partner's worksites that are in Vitality database
- Must have email address on file
You may not qualify if:
- Employees that have already completed their VHR by June 11, 2013
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Harvard Kennedy School
Cambridge, Massachusetts, 02138, United States
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Todd Rogers, PhD
Harvard University
- PRINCIPAL INVESTIGATOR
Erin Frey
Harvard University
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- PARTICIPANT
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Professor Todd Rogers
Study Record Dates
First Submitted
June 7, 2013
First Posted
June 12, 2013
Study Start
June 1, 2013
Primary Completion
November 1, 2013
Study Completion
November 1, 2013
Last Updated
August 31, 2016
Record last verified: 2016-08