Can Mass Media Campaigns Reduce Child Mortality
2 other identifiers
interventional
100,000
1 country
1
Brief Summary
A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality. It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Mar 2012
Typical duration for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
January 9, 2012
CompletedFirst Posted
Study publicly available on registry
January 25, 2012
CompletedStudy Start
First participant enrolled
March 1, 2012
CompletedPrimary Completion
Last participant's last visit for primary outcome
April 1, 2015
CompletedStudy Completion
Last participant's last visit for all outcomes
April 1, 2015
CompletedMay 20, 2015
May 1, 2015
3.1 years
January 9, 2012
May 19, 2015
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Post neonatal under-five all cause mortality
1 year
Secondary Outcomes (5)
Under-5 child all cause mortality
1year
Preventive behaviours for main causes of under-five children mortality
1 year
Knowledge
30-36 months after the start of the intervention
Cost-effectiveness of mass media campaigns in terms of dollars per disability-adjusted life year (DALY) averted
1 year
Curative behaviours for main causes of under-five children mortality
15 days
Study Arms (2)
intervention
ACTIVE COMPARATORseven clusters where radio media campaign will be broadcast.
control
NO INTERVENTIONSeven clusters where radio media campaign won't be broadcast.
Interventions
The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.
Eligibility Criteria
You may qualify if:
- Residence in study clusters
You may not qualify if:
- None
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- London School of Hygiene and Tropical Medicinelead
- Development Media Internationalcollaborator
- Centre Murazcollaborator
- Wellcome Trustcollaborator
- Planet Wheeler Foundationcollaborator
Study Sites (1)
Centre Muraz
Bobo-Dioulasso, BP 390, Burkina Faso
Related Publications (3)
Kasteng F, Murray J, Cousens S, Sarrassat S, Steel J, Meda N, Ouedraogo M, Head R, Borghi J. Cost-effectiveness and economies of scale of a mass radio campaign to promote household life-saving practices in Burkina Faso. BMJ Glob Health. 2018 Jul 16;3(4):e000809. doi: 10.1136/bmjgh-2018-000809. eCollection 2018.
PMID: 30057798DERIVEDSarrassat S, Meda N, Badolo H, Ouedraogo M, Some H, Bambara R, Murray J, Remes P, Lavoie M, Cousens S, Head R. Effect of a mass radio campaign on family behaviours and child survival in Burkina Faso: a repeated cross-sectional, cluster-randomised trial. Lancet Glob Health. 2018 Mar;6(3):e330-e341. doi: 10.1016/S2214-109X(18)30004-4.
PMID: 29433668DERIVEDHead R, Murray J, Sarrassat S, Snell W, Meda N, Ouedraogo M, Deboise L, Cousens S. Can mass media interventions reduce child mortality? Lancet. 2015 Jul 4;386(9988):97-100. doi: 10.1016/S0140-6736(14)61649-4. Epub 2015 Feb 13.
PMID: 25684587DERIVED
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Simon N Cousens, MA
London School of Hygiene and Tropical Medicine
- PRINCIPAL INVESTIGATOR
Nicolas Meda, MD, PhD
Centre Muraz
- STUDY DIRECTOR
Sophie Sarrassat, PhD
London School of Hygienne and Tropical Medicine
- STUDY DIRECTOR
Moctar Ouedraogo, MsD
Centre MURAZ / AfricSanté, Burkina Faso
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
January 9, 2012
First Posted
January 25, 2012
Study Start
March 1, 2012
Primary Completion
April 1, 2015
Study Completion
April 1, 2015
Last Updated
May 20, 2015
Record last verified: 2015-05