Vitality Health Incentives for Physical Activity

NCT01277367 | Withdrawn Phase 3

• 1 other identifier: 811570
• Study Type: interventional
• Target: N/A
• Locations: 2 countries
• Sites: 4

Brief Summary

The aim of the study is to prospectively compare the effectiveness of diverse incentives on physical activity behaviour, in a cohort of newly-enrolled, adult members of the Vitality health promotion programme based in South Africa.

Conditions

Obesity

Keywords

Obesity; Sedentary; Physical activity; exercise; incentives

Outcome Measures

Primary Outcomes (1)

• Engagement in physical activity

  Levels of engagement in fitness related activities as measured by 1) continuous measure of Vitality fitness program points accrued, and 2) frequency count or proportion of members by fitness level groups

  6 months

Secondary Outcomes (2)

• Fitness points earned

  6 months

• Gym visits

  6 months

Study Arms (6)

A

ACTIVE COMPARATOR

These members will be offered no additional incentives

Behavioral: Discovery Vitality base program

B

EXPERIMENTAL

These members will receive regular communications by Discovery Vitality.

Behavioral: Discovery Vitality base program; Behavioral: Communication

C

EXPERIMENTAL

These members will nominate a charity which will benefit financially based on participants' level of physical activity.

Behavioral: Discovery Vitality base program; Behavioral: Charitable Incentive

D

EXPERIMENTAL

These members are entered into a prize draw for a monthly cash prize if they achieve physical activity targets.

Behavioral: Discovery Vitality base program; Behavioral: Prize Draw Incentive

E

EXPERIMENTAL

These members will receive a direct payment.

Behavioral: Discovery Vitality base program; Behavioral: Direct Payment

F

EXPERIMENTAL

These members will be offered the opportunity to choose one of three incentive options at the time of enrollment in the study.

Behavioral: Discovery Vitality base program; Behavioral: Free Choice

Interventions

Discovery Vitality base program BEHAVIORAL

The existing Discovery Vitality health promotion base program, which offers points for various levels of physical activity.

A; B; C; D; E; F

Communication BEHAVIORAL

Participants will be sent regular communications by Discovery Vitality -equivalent to the level of communications in the other incentive groups - which will provide information and tips about ways of accumulating Vitality points on the existing programme (concerning fitness-related activities, in particular).

B

Charitable Incentive BEHAVIORAL

Members will be asked to nominate a charity, from a selection of charities, which will benefit financially (Discovery Vitality will make a direct payment to a nominated charity) based on their (member's) level of participation in points-earning physical activity. Individuals will receive one of four possible payouts, corresponding to their level of engagement, for their selected charity (amounts given below). In addition, members will be sent regular updates of activities by their nominated charities (This will be operationalised and facilitated by Vitality- and as such, no direct mailing from nominated charity will take place, to maintain confidentiality.)

C

Prize Draw Incentive BEHAVIORAL

Members will be entered into a prize draw for a monthly cash-prize if they achieve physical activity targets. Four lottery payouts, corresponding to their levels of engagement, will be made on a monthly basis. All members will be sent information regarding the winnings of those that are drawn (unlinked to personal identifiers, but to motivate).

D

Direct Payment BEHAVIORAL

Members will receive a direct payment (in the form of gift voucher) of one of four possible amounts depending on the level of participation in fitness-related activities equivalent in expected value to the payouts in arms 3 and 4.

E

Free Choice BEHAVIORAL

Members will be asked to choose one of the three aforementioned incentive options on enrollment to the study.

F

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• years of age or older
• enrolled in Vitality

You may not qualify if:

• under 18 years of age

Sponsors & Collaborators

• University of Pennsylvania: lead

Study Sites (4)

University of Pennsylvania

Philadelphia, Pennsylvania, 19104, United States

Location

Carnegie Mellon University

Pittsburgh, Pennsylvania, 15213, United States

Location

University of Cape Town

Cape Town, South Africa

Location

Discovery Vitality

Johannesburg, South Africa

Location

MeSH Terms

Conditions

Obesity; Sedentary Behavior; Motor Activity

Condition Hierarchy (Ancestors)

Overweight; Overnutrition; Nutrition Disorders; Nutritional and Metabolic Diseases; Body Weight; Signs and Symptoms; Pathological Conditions, Signs and Symptoms; Behavior

Study Officials

• Deepak Patel, MD

  Discovery Holdings, LTD

  STUDY CHAIR

Study Design

• Study Type: interventional
• Phase: phase 3
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: January 12, 2011
• First Posted: January 14, 2011
• Study Start: May 1, 2010
• Primary Completion: February 1, 2013
• Study Completion: February 1, 2013
• Last Updated: August 19, 2016

Record last verified: 2016-08

Locations

US (2); ZA (2)