AI-Powered Beauty Perceptions and Social Media Awareness Regarding Appearance on Social Appearance Anxiety in Patients Undergoing Cosmetic Surgery

NCT07761858 | Active Not Recruiting DMC

• 1 other identifier: Aesthetics and AI
• Study Type: observational
• Target: 145
• Locations: 1 country
• Sites: 1

Brief Summary

This study aims to examine the relationship between social media use, perceptions of AI-generated beauty standards, and social appearance anxiety among individuals planning aesthetic surgery. The increasing exposure to idealized and digitally modified appearances through social media and generative artificial intelligence may shape individuals' beauty perceptions, increase appearance-related comparisons, and influence expectations regarding aesthetic surgical procedures. By evaluating social media usage characteristics, attitudes toward AI-generated beauty standards, and social appearance anxiety during the preoperative period, this study seeks to identify psychosocial factors that may affect surgical decision-making and expectations. The findings are expected to contribute to the identification of individuals at psychosocial risk, the development of realistic surgical expectations, and the planning of appropriate nursing counseling and psychosocial support interventions.

Conditions

Aesthetic Perception; Nursing Care; Artificial Intelligence (AI); Social Acceptance, Social Anxiety

Outcome Measures

Primary Outcomes (3)

• AI-Assisted Beauty Perception Level

  The scale is one-dimensional and uses a 5-point Likert scale (Strongly Disagree, Disagree, Undecided, Agree, Strongly Agree). The minimum and maximum score range is 10-50. It is a self-assessment scale. There are no reverse items. As the score increases, it is interpreted as an increase in AI-assisted beauty perception.

  The day before the surgery

• Appearance-Related Social Media Awareness Level

  The scale is a 13-item, 7-point Likert-type scale (1 = Never, 2 = Almost Never, 3 = Rarely, 4 = Sometimes, 5 = Frequently, 6 = Almost Always, 7 = Always). The minimum-maximum score range is 13-91. It questions individuals' experiences with social media. High scores on the Appearance-Related Social Media Awareness Scale, which has no cut-off value, have been shown to be associated with body image variables, eating disorders, and depressive symptoms.

  The day before the surgery

• Social Appearance Anxiety

  The scale is suitable for adults and consists of 16 questions on a 5-point Likert scale ((1) Not Suitable at All, (5) Completely Suitable). The minimum-maximum score range is 16-80. Higher scores on the scale indicate higher appearance anxiety.

  The day before the surgery

Secondary Outcomes (2)

• Appearance Perception and Surgical Motivation

  The day before the surgery

• Social Media, Artificial Intelligence, and Filter Usage

  The day before surgery

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Non-Probability Sample

Study Population

The study population will consist of adult individuals who are planning to undergo aesthetic surgical procedures and are in the preoperative period.

You may qualify if:

• Must be 18 years of age or older
• Must understand and speak Turkish
• Must have a planned aesthetic surgery procedure at the Plastic, Reconstructive and Aesthetic Surgery Clinic
• Must use a smartphone
• Must actively use at least one social media platform (Instagram, Facebook, X, TikTok, etc.) and an artificial intelligence program (ChatGpt, Google Gemini, Monica AI, etc.)
• Must be willing to participate in the research

You may not qualify if:

• Being unable to reliably answer the scales due to a diagnosed severe psychiatric illness (psychotic disorder, manic phase of bipolar disorder, etc.) or cognitive impairment
• Being unable to complete the data collection form due to vision, hearing, or communication problems

Sponsors & Collaborators

• Aydin Adnan Menderes University: lead

Study Sites (1)

Aydın Adnan Menderes University

Aydin, Zafer Mahallesi, 09010, Turkey (Türkiye)

Location

Study Design

• Study Type: observational
• Observational Model: OTHER
• Time Perspective: CROSS SECTIONAL
• Target Duration: 1 Day
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: PhD

Study Record Dates

• First Submitted: August 8, 2026
• First Posted: August 12, 2026
• Study Start: August 1, 2026
• Primary Completion (Estimated): May 15, 2027
• Study Completion (Estimated): June 15, 2027
• Last Updated: August 12, 2026

Record last verified: 2026-08

Data Sharing

• IPD Sharing: Will share
• Shared Documents: STUDY PROTOCOL
• Time Frame: 12 months after publication

Locations

TU (1)