Personalized Normative Feedback for Stigma and Help-seeking
Developing a Personalized Normative Feedback Intervention to Increase Help-seeking for Suicidal Thoughts
1 other identifier
interventional
160
1 country
1
Brief Summary
People tend to care about what others think and often change our behaviors accordingly. But what if people do not have an accurate understanding of what others really think? Stigma is pervasive, especially in the Black and Asian American communities, which can prevent people from seeking help. This study explores whether correcting misperceptions (by showing what people really think) about depression and suicide can increase help-seeking behaviors among Black and Asian emerging adults who have untreated depression and suicidal thoughts.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jul 2026
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
August 25, 2025
CompletedFirst Posted
Study publicly available on registry
July 6, 2026
CompletedStudy Start
First participant enrolled
July 30, 2026
CompletedPrimary Completion
Last participant's last visit for primary outcome
September 1, 2026
ExpectedStudy Completion
Last participant's last visit for all outcomes
May 1, 2027
July 7, 2026
July 1, 2026
1 month
August 25, 2025
July 2, 2026
Conditions
Keywords
Outcome Measures
Primary Outcomes (3)
Perceived public stigma
The Discrimination and Devaluation Scale will be administered through a survey and assess whether people perceive their social norms (public stigma) differently. The 12 items in the scale will be averaged and will range from 0-3, with higher values indicating greater perceived public stigma.
The intervention takes place on a single day, and so the assessments will occur at baseline and immediately following the intervention (post-test) on the same day, and then 30-day follow-up.
Number of participants who express intention to to seek help
Participants will rate their intention to seek help from 12 different sources (e.g., family member, partner, pastor, friend, 9-8-8); each source will be rated using an four category ordinal item ranging from 'definitely won't do this' to 'definitely will do this'.
Since the intervention occurs on a single day, the assessment will take place at baseline, and then immediately following the intervention (post-test), and then 30 days after as a follow-up assessment.
Number of participants who engage engage in help-seeking behaviors
Actually contacting one of 12 sources of help, including contacting a provider, talking to a friend, talking to a pastor, calling 9-8-8.
30 day follow-up
Study Arms (2)
PNF Treatment
EXPERIMENTALIn this survey experiment, participants will receive information on the social norms data, such as information about whether other people would be friends with someone in mental health treatment.
Control
ACTIVE COMPARATORAn attention control (presenting information about artificial intelligence)
Interventions
Presenting participants with information about their perceptions of social norms, and actual data on social norms, while highlighting discrepancies, and gently confronting participants toward behavioral changes.
The participants will engage in an activity online for the same duration as the intervention.
Eligibility Criteria
You may qualify if:
- Adults aged 18-29
- Asian American
- Black American
- Suicidal ideation
- Depression
- Not currently in treatment
- English speaking
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Han Ohlead
Study Sites (1)
USC School of Social Work
Los Angeles, California, 90089, United States
Related Publications (1)
Link, B. G., Cullen, F. T., Frank, J., & Wozniak, J. F. (1987). The social rejection of former mental patients: Understanding why labels matter. American journal of Sociology, 92(6), 1461-1500.
BACKGROUND
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Hans Oh, PhD
University of Southern California
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- PARTICIPANT
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR INVESTIGATOR
- PI Title
- Assistant Professor
Study Record Dates
First Submitted
August 25, 2025
First Posted
July 6, 2026
Study Start
July 30, 2026
Primary Completion (Estimated)
September 1, 2026
Study Completion (Estimated)
May 1, 2027
Last Updated
July 7, 2026
Record last verified: 2026-07
Data Sharing
- IPD Sharing
- Will not share