NCT07423845

Brief Summary

Participants will be asked to make hypothetical food choices in an online simulation study of an OOH delivery app. This study will be a three-arm randomised controlled design, with intervention type as the 3-level grouping variable (Nutri-score labelling vs. Nutri-score labelling with educational intervention vs. no labelling).

Trial Health

57
Monitor

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Trial has exceeded expected completion date
Enrollment
870

participants targeted

Target at P75+ for not_applicable

Timeline
Completed

Started Dec 2025

Shorter than P25 for not_applicable

Geographic Reach
1 country

1 active site

Status
recruiting

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

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Study Timeline

Key milestones and dates

First Submitted

Initial submission to the registry

November 25, 2025

Completed
13 days until next milestone

Study Start

First participant enrolled

December 8, 2025

Completed
2 months until next milestone

First Posted

Study publicly available on registry

February 20, 2026

Completed
14 days until next milestone

Primary Completion

Last participant's last visit for primary outcome

March 6, 2026

Completed
Same day until next milestone

Study Completion

Last participant's last visit for all outcomes

March 6, 2026

Completed
Last Updated

February 20, 2026

Status Verified

October 1, 2025

Enrollment Period

3 months

First QC Date

November 25, 2025

Last Update Submit

February 17, 2026

Conditions

Keywords

Nutri-scoreFood choiceDelivery appout-of-home food

Outcome Measures

Primary Outcomes (2)

  • Healthiness of selected meal

    In line with published research into Nutri-score, the investigators will assess the healthiness of meals using UK Nutrient Profiling Model (NPM) scores(16). These scores are calculated in a similar way to Nutri-score, whereby the total value of positive nutrients is subtracted from the total value of negative nutrients. Lower scores represent healthier items. Scores range from -15 (healthiest) to 40 (least healthy). To account for the likely event of multiple items being selected to form a meal, the investigators will calculate a mean NPM score, weighted by the energy content of individual food items. This will be done using the 'weighted.mean'(37) function in R grouped by participant so the weights are specific to individual orders. The following code will be used for this: weighted\_ppt\<-combine %\>% group\_by(ppt) %\>% summarise(score = weighted.mean(nutriscore, meal\_kcal))

    Day 1 of 1: Food orders (item names, energy content, UK Nutrient Profiling Model scores) will be recorded immediately after the baseline questionnaire. The recorded information will be used to calculate weighted NPM scores.

  • Nutri-score label of selected food items

    Nutri-score values of each menu item were calculated prior to creating the online ordering platform. To calculate overall scores, the total value of positive nutrients is subtracted from the total value of negative nutrients. Lower scores represent healthier items. Thresholds are used to dictate the Nutri-score value assigned to items, with A (healthiest) to E (least healthy) When participants complete the food choice task, the Nutri-score labels (A-E) of each item selected by participants will be recorded by the online platform.

    Day 1 of 1: Food orders (item names, NS values) will be recorded immediately after the baseline questionnaire when participants select their food orders.

Secondary Outcomes (1)

  • Energy content of all food ordered

    Day 1 of 1: The energy content selected by participants will be recorded immediately after the baseline questionnaire when participants select their food orders.

Other Outcomes (4)

  • Health food choice motives

    Day 1 of 1: The Food Choice Motives questionnaire will be completed immediately after participants make their food choice.

  • Height & weight

    Day 1 of 1: Height and weight data will be collected in the follow-up questionnaire, immediately after participants make their food choice.

  • Socioeconomic position (SEP)

    Day 1 of 1: Participants will report their annual household income and highest level of education in the baseline questionnaire, immediately prior to the food choice task.

  • +1 more other outcomes

Study Arms (3)

Control

EXPERIMENTAL

Participants will be presented with a menu with calorie labelling only

Behavioral: Labelling condition - Calorie labelling

Nutri-score labelling

EXPERIMENTAL

Participants will be presented with a menu with calorie labelling and Nutri-score labelling

Behavioral: Labelling condition - Nutri-score labelling

Nutri-score labelling + educational intervention

EXPERIMENTAL

Participants will be presented with a menu with calorie labelling and Nutri-score labelling. Prior to the food choice task, participants will read an article on Nutri-score as an educational intervention.

Behavioral: Labelling condition: Nutri-score labelling + educational intervention

Interventions

Participants will be asked to choose a meal through a virtual delivery app where four outlets are presented. Participants will be provided with a menu with calorie labelling.

Control

Participants will be asked to choose a meal through a virtual delivery app where four outlets are presented. Participants will be given menus with calorie and Nutri-score labelling.

Nutri-score labelling

Participants will be asked to choose a meal through a virtual delivery app where four outlets are presented. Participants will be given menus with calorie and Nutri-score labelling. Prior to selecting their meal, participants will be asked to read an article about Nutri-score.

Nutri-score labelling + educational intervention

Eligibility Criteria

Age18 Years+
Sexall
Healthy VolunteersYes
Age GroupsAdult (18-64), Older Adult (65+)

You may qualify if:

  • Aged 18+
  • Frequent user of food delivery platforms (at least once a month on average)
  • Can complete the study on a laptop or desktop

You may not qualify if:

  • Current or previous diagnosis of an eating disorder
  • Currently on appetite supressing medication
  • No dietary restrictions including dairy free, sugar free, gluten free (vegetarians and vegans are eligible to participate)

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

University of Liverpool

Liverpool, Merseyside, L69 7ZA, United Kingdom

RECRUITING

MeSH Terms

Conditions

Obesity

Condition Hierarchy (Ancestors)

OverweightOvernutritionNutrition DisordersNutritional and Metabolic DiseasesBody WeightSigns and SymptomsPathological Conditions, Signs and Symptoms

Study Officials

  • Eric Robinson

    University of Liverpool

    PRINCIPAL INVESTIGATOR

Central Study Contacts

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
DOUBLE
Who Masked
PARTICIPANT, INVESTIGATOR
Masking Details
To attempt to reduce the likelihood of aim guessing, participants will be recruited to a study described as 'consumer behaviour on food delivery platforms'. Participants will be randomly allocated upon beginning the study, so researchers will be unaware of assigned condition.
Purpose
PREVENTION
Intervention Model
PARALLEL
Sponsor Type
OTHER
Responsible Party
SPONSOR

Study Record Dates

First Submitted

November 25, 2025

First Posted

February 20, 2026

Study Start

December 8, 2025

Primary Completion

March 6, 2026

Study Completion

March 6, 2026

Last Updated

February 20, 2026

Record last verified: 2025-10

Data Sharing

IPD Sharing
Will share

Anonymised participant data will be placed on the Open Science Framework for other researchers want to use in the future.

Shared Documents
STUDY PROTOCOL, SAP, ICF, ANALYTIC CODE
Time Frame
IPD and supporting information will be available once the study is completed and published, with no end date.
Access Criteria
The IPD and supporting information will be uploaded to the Open Science Framework where it will be openly available.

Locations