Social Media Intervention for Risky Drinking

NCT07251192 | Not Yet Recruiting

• 2 other identifiers: HUM00285001R01AA032680
• Study Type: interventional
• Target: 450
• Locations: 1 country
• Sites: 1

Brief Summary

This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

Conditions

Drinking Behavior

Outcome Measures

Primary Outcomes (1)

• Typical weekly drinking (Daily Drinking Questionnaire)

  Change in total typical weekly drinks from baseline to follow-up

  4-, 8-, and 12-months

Secondary Outcomes (3)

• Alcohol Use Severity (AUDIT-C)

  4-, 8-, and 12-months

• Depression symptoms (PHQ-8)

  4-, 8-, and 12-months

• Anxiety Symptoms (GAD-7)

  4-, 8-, and 12-months

Study Arms (2)

Control group

NO INTERVENTION

Link to an educational website about alcohol; link to resources.

Social media messaging

EXPERIMENTAL

Health coaching via social media for 8 weeks

Behavioral: Social media messaging

Interventions

Social media messaging BEHAVIORAL

A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks

Social media messaging

Eligibility Criteria

• Age: 18 Years - 25 Years
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64)

You may qualify if:

• Reside in the United States of America (USA) Be able to read English, view, and click on a social media advertisement. Self-reported past-month high-intensity drinking (HID) Regular Snapchat use (at least 3 days/week).

You may not qualify if:

• Fail identity verification (e.g., IP address, survey completion time) Do not provide sufficient contact information Participated in prior pilot study of same intervention

Sponsors & Collaborators

• University of Michigan: lead
• National Institute on Alcohol Abuse and Alcoholism (NIAAA): collaborator

Study Sites (1)

University of Michigan

Ann Arbor, Michigan, 48109, United States

Location

MeSH Terms

Conditions

Drinking Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Officials

• Erin E Bonar, PhD

  University of Michigan

  PRINCIPAL INVESTIGATOR

Central Study Contacts

Erin E Bonar, PhD

CONTACT

7347647936; erinbona@med.umich.edu

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: INVESTIGATOR, OUTCOMES ASSESSOR
• Purpose: HEALTH SERVICES RESEARCH
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor

Study Record Dates

• First Submitted: November 18, 2025
• First Posted: November 26, 2025
• Study Start: May 1, 2026
• Primary Completion (Estimated): March 1, 2030
• Study Completion (Estimated): March 1, 2030
• Last Updated: November 28, 2025

Record last verified: 2025-11

Data Sharing

• IPD Sharing: Will share
• Shared Documents: STUDY PROTOCOL, SAP

Locations

US (1)