Social Media Alcohol Intervention
Social Media Interventions to Reduce Alcohol Use Among Youth
2 other identifiers
interventional
955
1 country
1
Brief Summary
Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 975 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jan 2017
Longer than P75 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
Click on a node to explore related trials.
Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
June 8, 2016
CompletedFirst Posted
Study publicly available on registry
June 22, 2016
CompletedStudy Start
First participant enrolled
January 1, 2017
CompletedPrimary Completion
Last participant's last visit for primary outcome
June 25, 2020
CompletedStudy Completion
Last participant's last visit for all outcomes
June 25, 2020
CompletedJuly 5, 2024
July 1, 2024
3.5 years
June 8, 2016
July 3, 2024
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Change in Alcohol Consumption
30-day Timeline Follow-Back (TLFB) will be used to assess alcohol consumption, binge drinking, quantity, and frequency of use.
3-, 6-, and 12- months post baseline
Change in Alcohol Related Consequences
Alcohol related consequences will be measured using the Young Adult Alcohol Consequences Questionnaire (YAACQ).
3-, 6-, and 12- months post baseline
Study Arms (3)
SMI + Incentives
ACTIVE COMPARATORA Social Media + Incentives (SMI + I) condition
SMI
ACTIVE COMPARATORA Social Media Intervention (SMI) condition
Control
NO INTERVENTIONAn Attention-Control E-News (CONTROL) condition
Interventions
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. Participants will earn incentives for interaction during the intervention (8 weeks).
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. This group will NOT receive incentives for their participation in the secret group.
Eligibility Criteria
You may qualify if:
- Individuals will be eligible to participate if they are between the ages of 16 and 24 years and they have a Facebook account. Additionally, individuals will be eligible if they:
- Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for at-risk drinking/alcohol misuse.
- ages 16-17: ≥3 females and ≥4 males
- ages 18-24: ≥4 females and ≥5 males
You may not qualify if:
- do not live in an area that the study is currently seeking participants from (i.e.- zip code not in area of active recruitment).
- under 16 years of age or over 24 years of age
- not Facebook account holder
- inability to give informed, voluntary consent
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
University of Michigan
Ann Arbor, Michigan, 48109, United States
Related Publications (4)
Florimbio AR, Coughlin LN, Bauermeister JA, Young SD, Zimmerman MA, Walton MA, Bonar EE. Risky Drinking in Adolescents and Emerging Adults: Differences between Individuals Using Alcohol Only versus Polysubstances. Subst Use Misuse. 2023;58(2):211-220. doi: 10.1080/10826084.2022.2152192. Epub 2022 Dec 20.
PMID: 36537360DERIVEDBonar EE, Bauermeister JA, Blow FC, Bohnert ASB, Bourque C, Coughlin LN, Davis AK, Florimbio AR, Goldstick JE, Wisnieski DM, Young SD, Walton MA. A randomized controlled trial of social media interventions for risky drinking among adolescents and emerging adults. Drug Alcohol Depend. 2022 Aug 1;237:109532. doi: 10.1016/j.drugalcdep.2022.109532. Epub 2022 Jun 11.
PMID: 35759874DERIVEDBonar EE, Souweidane MA, Blow FC, Bohnert ASB, Bauermeister JA, Young SD, Walton MA. High-intensity drinking among adolescent and emerging adult risky drinkers. Subst Abus. 2022;43(1):713-721. doi: 10.1080/08897077.2021.2007513.
PMID: 35100097DERIVEDBonar EE, Schneeberger DM, Bourque C, Bauermeister JA, Young SD, Blow FC, Cunningham RM, Bohnert AS, Zimmerman MA, Walton MA. Social Media Interventions for Risky Drinking Among Adolescents and Emerging Adults: Protocol for a Randomized Controlled Trial. JMIR Res Protoc. 2020 May 13;9(5):e16688. doi: 10.2196/16688.
PMID: 32401225DERIVED
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Maureen A Walton, MPH, PhD
University of Michigan
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Professor
Study Record Dates
First Submitted
June 8, 2016
First Posted
June 22, 2016
Study Start
January 1, 2017
Primary Completion
June 25, 2020
Study Completion
June 25, 2020
Last Updated
July 5, 2024
Record last verified: 2024-07
Data Sharing
- IPD Sharing
- Will not share