Docudrama for Blood Donation in Ghana (DDID)

NCT07093307 | Recruiting DMC

• 2 other identifiers: B114UH3HL151599-03
• Study Type: interventional
• Target: 180
• Locations: 1 country
• Sites: 1

Brief Summary

A cluster pilot RCT to evaluate the effectiveness of the docudrama compared to a control group (usual engagement with blood services) on repeat blood donation attempts among first-time blood donors. Secondary outcomes will be blood donor retention, attitudes, subjective norms, perceived behavioral control and intention as potential mediators of blood donation behavior among first-time blood donors. The cluster pilot RCT will have two arms: 1) docudrama and 2) control. Randomization will stratify by the type of site: mobile versus fixed. Each participant in the docudrama arm will receive the intervention one time immediately after blood donation. Participants in both the docudrama arm and control arm will receive standard blood donor communications and will be followed for six months. Actualized blood donation is possible every four months using NBSG guidelines; however, blood donation sessions may not occur at the blood donation sites until six months. Return blood donation attempts will be evaluated using the Southern Zonal Blood Center (SZBC) records (primary outcome) and participant self-report (secondary outcome) at six months. Secondary measures will be evaluated at baseline and six months from enrollment. The duration of the study will be 11 months, allowing for five months to achieve enrollment goals and six months of follow-up for the last individual enrolled.

Conditions

Blood Donation

Keywords

Docudrama

Outcome Measures

Primary Outcomes (1)

• Proportion of participants with a verified repeat blood donation attempt

  Self-report of a blood donation attempt at the 6 month follow-up phone call using a questionnaire that is administered by study research staff over the phone. Self-reported attempts are then verified using the National Blood Services Ghana (NBSG) national blood donation database.

  Within 6 months after randomization

Study Arms (2)

Docudrama

EXPERIMENTAL

Behavioral: Docudrama

Control

ACTIVE COMPARATOR

Behavioral: Control

Interventions

Docudrama BEHAVIORAL

Participants at docudrama sites will watch a 30-minute docudrama (two episodes of 15 minutes each) immediately after blood donation while waiting to recover and to be refreshed.

Docudrama

Control BEHAVIORAL

Participants randomized at control sites will receive the standard NBSG communications for blood donors: 1) a "thank you" phone call and 2) and a reminder phone call two-weeks prior to when they are due for their next blood donation.

Control

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• At least 18 years-old
• First-time whole blood donor with the SZBC of the NBSG
• Eligible to donate again at the time of eligibility confirmation
• Consent to participate
• Has a valid contact phone number or access to a valid contact phone number
• Understands one of English, Twi, or Ga
• Be willing to watch a docudrama on blood donation

You may not qualify if:

• History of more than one lifetime whole blood donation (with any blood center)

Sponsors & Collaborators

• University of Minnesota: lead
• National Heart, Lung, and Blood Institute (NHLBI): collaborator
• Syracuse University: collaborator
• National Blood Service Ghana: collaborator
• University of Ghana: collaborator

Study Sites (1)

Southern Zonal Blood Centre, National Blood Service Ghana

Accra, Ghana

RECRUITING

Central Study Contacts

Susan E Telke, MS

CONTACT

+1 612-590-2697; telke001@umn.edu

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: HEALTH SERVICES RESEARCH
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: Cluster randomized

Study Record Dates

• First Submitted: July 8, 2025
• First Posted: July 30, 2025
• Study Start: August 11, 2025
• Primary Completion (Estimated): August 1, 2026
• Study Completion (Estimated): August 1, 2026
• Last Updated: September 23, 2025

Record last verified: 2025-09

Locations

GH (1)