Social Media-Based Education on Cancer Screening Awareness in Women: A Randomized Controlled Trial
The Effect of Social Media-Based Education on Women's Knowledge, Attitudes, and Health Literacy Regarding Cancer Screenings: A Randomized Controlled Trial
1 other identifier
interventional
132
1 country
1
Brief Summary
This randomized controlled trial investigates the impact of a social media-based educational program on women's knowledge, attitudes, and digital health literacy regarding breast, cervical, and colorectal cancer screenings. The intervention is based on the Socio-Ecological Model and aims to improve awareness and screening participation. Participants in the intervention group receive daily educational content for 8 weeks via social media platforms (WhatsApp/Instagram), while the control group receives two standard online education sessions via Microsoft Teams app. The study includes 132 women aged 30 to 70 in Türkiye who have not previously participated in cancer screenings. The primary outcomes include changes in cancer knowledge, attitudes, and digital health literacy levels measured by validated scales.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P50-P75 for not_applicable
Started Jul 2026
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
April 15, 2025
CompletedFirst Posted
Study publicly available on registry
April 23, 2025
CompletedStudy Start
First participant enrolled
July 15, 2026
ExpectedPrimary Completion
Last participant's last visit for primary outcome
August 1, 2026
Study Completion
Last participant's last visit for all outcomes
August 20, 2026
April 23, 2026
April 1, 2026
17 days
April 15, 2025
April 22, 2026
Conditions
Keywords
Outcome Measures
Primary Outcomes (3)
Change in Cancer Screening Knowledge Score
Measured using a validated cancer screening knowledge questionnaire. Total score reflects level of knowledge about breast, cervical, and colorectal cancer screening guidelines.
Baseline and 4 weeks after the intervention
Change in Attitudes Toward Cancer Screening
Assessed using a Likert-type scale measuring women's attitudes toward cancer screening behavior and participation.
Baseline and 4 weeks after the intervention
Change in Digital Health Literacy Level
Evaluated using the eHealth Literacy Scale adapted to Turkish. Assesses ability to search, understand, and apply online health information.
Baseline and 4 weeks after the intervention
Study Arms (2)
Social Media-Based Education Group
EXPERIMENTALParticipants in this group will receive daily infographic/video-based education for 8 weeks via WhatsApp or Instagram. The content focuses on cancer screening awareness (breast, cervical, colorectal) and digital health literacy. The educational content is developed based on the Socio-Ecological Model.
Standard Education Group
ACTIVE COMPARATORParticipants in this group will receive two standard 40-minute online educational sessions using PowerPoint presentations via Microsoft Teams/Zoom, one week apart. Content includes cancer screening and digital health literacy information.
Interventions
Participants receive two 40-minute online educational sessions one week apart via Microsoft Teams/Zoom. The content includes cancer screening awareness (breast, cervical, colorectal), preventive strategies, and the use of digital health tools such as e-Nabız and MHRS.
This intervention includes daily delivery of 56 infographic/video-based educational materials over 8 weeks via WhatsApp or Instagram. The content focuses on awareness of breast, cervical, and colorectal cancer screenings, healthy lifestyle behaviors, and digital health literacy. The materials are developed based on the Socio-Ecological Model.
Eligibility Criteria
You may qualify if:
- Female participants aged 30 to 70 years
- Use Instagram and/or WhatsApp actively
- Literate and able to complete online forms
- Voluntarily consent to participate
You may not qualify if:
- Diagnosed with any type of cancer
- Have undergone previous cancer screening
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Emine Erginlead
- Saglik Bilimleri Universitesicollaborator
Study Sites (1)
Medipol Mega University Hospital
Istanbul, 34214, Turkey (Türkiye)
Study Officials
- STUDY CHAIR
Şerife Çınar, phD candidate midwife
Health Science University
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR INVESTIGATOR
- PI Title
- Associate professor
Study Record Dates
First Submitted
April 15, 2025
First Posted
April 23, 2025
Study Start (Estimated)
July 15, 2026
Primary Completion (Estimated)
August 1, 2026
Study Completion (Estimated)
August 20, 2026
Last Updated
April 23, 2026
Record last verified: 2026-04
Data Sharing
- IPD Sharing
- Will not share
This study involves sensitive data based on personal health information and is conducted with a limited number of participants as part of a doctoral thesis. Therefore, there is no plan to share individual participant data (IPD) directly with other researchers.