Brief Summary

Public health organizations in Denmark and most Organization for Economic Cooperation and Development (OECD) countries face an urgent demand for nursing staff. However, existing research does not yet offer a systematic understanding of how to attract talent to public healthcare organizations from the international labor markets. In this study, the researchers will collaborate with a network of Danish public healthcare service providers led by the implementation partner Copenhagen Capacity to implement a large-scale megastudy (n=110,000), aimed at recruiting nurses and nursing assistants from across the European Union to Denmark. The study takes an employer-driven recruitment approach, co-designing and implementing a national recruitment campaign that uses social media job platforms to identify and contact potential recruits with a direct, personal message coming from a national recruitment agency. The study aims to answer three research questions: Research Question 1: Does receiving a behaviorally informed recruitment message (relative to a message with no employer value proposition) motivate a prospective employee to engage? Research Question 2: Does receiving any recruitment message (relative to receiving no message) motivate a prospective employee to engage? Research Question 3: What factors - that could be emphasized as employer value propositions in a short message - would motivate a prospective employee to engage? Study participants will be randomly assigned to one of 10 treatment conditions in which they'll receive a recruitment message highlighting different employer value propositions or a simplified message including no employer value proposition, or to a control group that will receive no message. Researchers will analyze differences across groups in terms of engagement after receiving a recruitment message, which can involve accepting, declining, responding to the message, clicking on a link within the message, and in this link registering to a national database to receive regular newsletters featuring job advertisements.

Trial Health

On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment

110,000

participants targeted

Target at P75+ for not_applicable healthy

Timeline

Completed

Started Jan 2025

Geographic Reach

1 country

1 active site

Status

completed

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

Click on a node to explore related trials.

Study Timeline

Key milestones and dates

11 months study duration

First Submitted

Initial submission to the registry

January 20, 2025

Completed

7 days until next milestone

First Posted

Study publicly available on registry

January 27, 2025

Completed

Same day until next milestone

Study Start

First participant enrolled

January 27, 2025

Completed

6 months until next milestone

Primary Completion

Last participant's last visit for primary outcome

July 31, 2025

Completed

5 months until next milestone

Study Completion

Last participant's last visit for all outcomes

December 31, 2025

Completed

Last Updated

April 30, 2026

Status Verified

April 1, 2026

Enrollment Period

6 months

First QC Date

January 20, 2025

Last Update Submit

April 29, 2026

Conditions

Healthy

Keywords

recruitmentlabor migrationhealthcaremegastudy

Outcome Measures

Primary Outcomes (1)

Any engagement with recruitment message
A binary indicator defined at the individual level, where 1 indicates that the individual, up to 4 weeks after receiving the message, accepted or declined the recruitment message, and/or wrote a text response to the recruitment message, and/or clicked on the link within the message.
Up to 4 weeks after reception of recruitment message

Secondary Outcomes (3)

Positive engagement with recruitment message
Up to 4 weeks after reception of recruitment message
Click on the landing page
Up to 4 weeks after reception of recruitment message
Registration to the national database
Up to 12 weeks after after receiving the recruitment message (or having been expected to receive the recruitment message had they not been assigned to the control group)

Study Arms (11)

Simplified direct message without employer value proposition

EXPERIMENTAL

Study participants in this condition will receive the following recruitment message via LinkedIn InMail: Work in Denmark, FIRST NAME! In Denmark, there are many open positions for nurses in public healthcare facilities. As a nurse, you'll ensure patients get the care they need. You will identify patients' needs and implement and monitor their corresponding medical plan and treatment. If this sounds like a job you would like, this is the place for you. Read more and apply: \[LINK\] Recruiter name Talent Consultant A State of Denmark

Behavioral: Simplified direct message with no employer value proposition

Family support during relocation

EXPERIMENTAL

Study participants in this condition will receive the following recruitment message via LinkedIn InMail: Work in Denmark and we will help your family with the transition, FIRST NAME! The process of getting started as a nurse in Denmark is easy. When you move, we will provide support for your partner to get a job and top-quality childcare and public education for your children. If you want to live in a country where your whole family will feel supported, this is the place for you. Read more and apply: \[LINK\] Recruiter name Talent Consultant A State of Denmark