Hybrid Type-1 Effectiveness-Implementation Trial of Motivation Matters!
2 other identifiers
interventional
350
1 country
1
Brief Summary
The goal of this clinical trial is to learn if an interactive mHealth intervention will be effective in helping HIV-positive women in high-burden settings who are initiating antiretroviral therapy (ART) take their ART regularly as prescribed, effectively reducing their viral load. The main question it aims to answer is: \- Compared to standard of care, will Motivation Matters! (MM!) be significantly more effective at achieving undetectable viral load in women with HIV by month six. Researchers will compare the undetectable HIV viral load in women who receive individualized text messages (intervention group) in addition to standard care to those who receive standard care alone (control group). Participants in the intervention group will receive three messages per week in month one, then two messages per week for the six-month intervention period. Participants will be asked to send a brief, standardized reply to each message, indicating that they are doing well or that they have a question or problem. Regardless of study arm, women will receive ART and counseling consistent with Kenyan guidelines.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jan 2026
Longer than P75 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
December 17, 2024
CompletedFirst Posted
Study publicly available on registry
December 20, 2024
CompletedStudy Start
First participant enrolled
January 1, 2026
CompletedPrimary Completion
Last participant's last visit for primary outcome
December 31, 2029
ExpectedStudy Completion
Last participant's last visit for all outcomes
December 31, 2029
October 3, 2025
October 1, 2025
4 years
December 17, 2024
October 1, 2025
Conditions
Outcome Measures
Primary Outcomes (1)
Participants with undetectable viral load at 6 months
From enrollment to end of study at 6 months
Study Arms (2)
MM! Intervention
EXPERIMENTALParticipants in the MM! arm will receive standard care plus the individualized, interactive text message intervention. MM! includes three messages per week in month one, then two messages per week for the six-month intervention period. Messages are personalized based on participants' preferred name, language, religion, having children, and preferred message delivery time. Participants are asked to send a brief, standardized reply to each message, indicating that they are doing well or that they have a question or problem.
Standard Care
NO INTERVENTIONParticipants in the control arm will receive standard care according to Kenyan guidelines, including clinic-based adherence education and counseling. This includes clinic-based ART adherence education and counseling provided by nurses specializing in HIV care.
Interventions
MM! includes three messages per week in month one, then two messages per week for the six-month intervention period. Earlier messages include more informational and motivational content, while later messages include more behavioral skills.
Eligibility Criteria
You may qualify if:
- Age \>18
- Transactional sex in past 12 months
- HIV-positive
- Not currently on ART
- Enrolled in one of the Sex Workers Outreach Program clinics
- Has access to mobile phone
- Willing to receive study text messages
- Able to read or have someone else read
You may not qualify if:
- Plans to move away in next 6 months
- Undetectable viral load at baseline
- Pregnant
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Partner for Health and Development in Africa
Nairobi, Kenya
Study Officials
- PRINCIPAL INVESTIGATOR
Raymond S McClelland, MD
University of Washington
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- TREATMENT
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Professor of Medicine, Epidemiology, Global Health
Study Record Dates
First Submitted
December 17, 2024
First Posted
December 20, 2024
Study Start
January 1, 2026
Primary Completion (Estimated)
December 31, 2029
Study Completion (Estimated)
December 31, 2029
Last Updated
October 3, 2025
Record last verified: 2025-10
Data Sharing
- IPD Sharing
- Will not share