Oral Nicotine Pouch Marketing Features Influence on Perceptions
Aim 2 Study - Novel "Tobacco-Free" Oral Nicotine Pouches: The Impact of Product Features and Marketing Influences on Abuse Liability, Perceptions, and Use Behavior in Smokers and Non-Nicotine Users
2 other identifiers
interventional
5,133
1 country
1
Brief Summary
This study tests the effects of three oral nicotine marketing features on product perceptions.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started May 2025
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
September 18, 2024
CompletedFirst Posted
Study publicly available on registry
September 20, 2024
CompletedStudy Start
First participant enrolled
May 12, 2025
CompletedPrimary Completion
Last participant's last visit for primary outcome
November 18, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
November 18, 2025
CompletedJanuary 29, 2026
January 1, 2026
6 months
September 18, 2024
January 27, 2026
Conditions
Outcome Measures
Primary Outcomes (6)
Absolute perceived harm
How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful.
Immediately after viewing ad
Relative perceived harm
How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis\], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful.
Immediately after viewing ad
Absolute perceived addictiveness
How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive.
Immediately after viewing ad
Relative perceived addictiveness
How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis\], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive.
Immediately after viewing ad
Product appeal
How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree.
Immediately after viewing ad
Use intention
Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree.
Immediately after viewing ad
Secondary Outcomes (2)
Perceived ability to satisfy nicotine cravings
Immediately after viewing ad
Perceived ability to help one quit smoking
Immediately after viewing ad
Study Arms (4)
Tobacco-free
EXPERIMENTALViewing a static advertisement
Discrete
EXPERIMENTALViewing a static advertisement
Convenient
EXPERIMENTALViewing a static advertisement
Control
NO INTERVENTIONViewing a static advertisement - baseline language only
Interventions
Eligibility Criteria
You may qualify if:
- Live in the US
- For youth age \<21: Never used any nicotine pouch
- For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
- For adults: Currently smoke some or all days
- For adults: No regular use of oral nicotine pouches
- For adults: No past 30-day pouch use
You may not qualify if:
- Do not live in the US
- For youth age \<21: Ever used nicotine pouches
- For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
- For adults: Smoked \<100 cigarettes in life
- For adults: Does not currently smoke some or all days
- For adults: Regular use of oral nicotine pouches
- For adults: Past 30-day pouch use
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
2213 McElderry St.
Baltimore, Maryland, 21205, United States
MeSH Terms
Conditions
Interventions
Condition Hierarchy (Ancestors)
Intervention Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Meghan Moran, PhD
Johns Hopkins University
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- OTHER
- Intervention Model
- CROSSOVER
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
September 18, 2024
First Posted
September 20, 2024
Study Start
May 12, 2025
Primary Completion
November 18, 2025
Study Completion
November 18, 2025
Last Updated
January 29, 2026
Record last verified: 2026-01