Cancer Prevention for Young Rural Adults
#4Corners4Health: A Social Media Cancer Prevention Program for Rural Emerging Adults
5 other identifiers
interventional
1,796
1 country
5
Brief Summary
Young adults aged 18-26 engage in a number of behaviors that increase their risk of developing cancer later in life including sedentary lifestyles, unhealthy eating, nicotine produce us, heavy drinking of alcohol, increased UV exposure, and incomplete uptake of HPV vaccination. A multi-risk factor campaign will be developed to reduce these cancer risk behaviors and delivered to young adults over social media, a popular channel that can reach nearly all young adults. The campaign will be evaluated for effectiveness in a rigorous randomized trial with measures of moderate to vigorous physical activity, healthy eating patterns, nicotine product use, alcohol intake, sunburn prevalence, and HPV vaccination uptake.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable cancer
Started Apr 2024
5 active sites
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
Click on a node to explore related trials.
Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
November 8, 2022
CompletedFirst Posted
Study publicly available on registry
November 16, 2022
CompletedStudy Start
First participant enrolled
April 20, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
August 31, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
August 31, 2025
CompletedDecember 26, 2025
December 1, 2025
1.4 years
November 8, 2022
December 24, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (24)
Physical Activity
Participants will self-report minutes per week of moderate to vigorous physical activity.
Baseline
Physical Activity
Participants will self-report minutes per week of moderate to vigorous physical activity.
3 months
Physical Activity
Participants will self-report minutes per week of moderate to vigorous physical activity.
12 months
Physical Activity
Participants will self-report minutes per week of moderate to vigorous physical activity.
24 months
Diet
Participants will self-report intake per day of fruits, vegetables, whole grains/fiber, added sugars (from sugar-sweetened beverages), and red/processed meats.
Baseline
Diet
Participants will self-report intake per day of fruits, vegetables, whole grains/fiber, added sugars (from sugar-sweetened beverages), and red/processed meats.
3 months
Diet
Participants will self-report intake per day of fruits, vegetables, whole grains/fiber, added sugars (from sugar-sweetened beverages), and red/processed meats.
12 months
Diet
Participants will self-report intake per day of fruits, vegetables, whole grains/fiber, added sugars (from sugar-sweetened beverages), and red/processed meats.
24 months
Nicotine Product Use
Participants will self-report tobacco/nicotine use in the past 30 days (every day, some days, not at all).
Baseline
Nicotine Product Use
Participants will self-report tobacco/nicotine use in the past 30 days (every day, some days, not at all).
3 months
Nicotine Product Use
Participants will self-report tobacco/nicotine use in the past 30 days (every day, some days, not at all).
12 months
Nicotine Product Use
Participants will self-report tobacco/nicotine use in the past 30 days (every day, some days, not at all).
24 months
Alcohol Intake
Participants self-report consumption of number of alcoholic drinks in the past 30 days.
Baseline
Alcohol Intake
Participants self-report consumption of number of alcoholic drinks in the past 30 days.
3 months
Alcohol Intake
Participants self-report consumption of number of alcoholic drinks in the past 30 days.
12 months
Alcohol Intake
Participants self-report consumption of number of alcoholic drinks in the past 30 days.
24 months
Uv Exposure
Participants will self-report number of sunburns.
Baseline
Uv Exposure
Participants will self-report number of sunburns.
3 months
Uv Exposure
Participants will self-report number of sunburns.
12 months
Uv Exposure
Participants will self-report number of sunburns.
24 months
HPV Vaccination
Participants will self-report whether or not they have received one or more doses of the HPV vaccine.
Baseline
HPV Vaccination
Participants will self-report whether or not they have received one or more doses of the HPV vaccine.
3 months
HPV Vaccination
Participants will self-report whether or not they have received one or more doses of the HPV vaccine.
12 months
HPV Vaccination
Participants will self-report whether or not they have received one or more doses of the HPV vaccine.
24 months
Secondary Outcomes (28)
Physical Activity
Baseline
Physical Activity
3 months
Physical Activity
12 months
Physical Activity
24 months
Diet
Baseline
- +23 more secondary outcomes
Study Arms (1)
4 Corners Rural Cancer Prevention
EXPERIMENTALFour separate Facebook groups, which provide information via posts within the private groups about cancer risk factors (e.g. reducing alcohol consumption, tobacco use cessation, increasing physical activity), behavioral skills to reduce them, benefits of, social support for, and ways to reduce social/financial costs of cancer prevention, and advice from health care providers to decrease barriers. Posts will seek to improve self- and response-efficacy and perceived risk, and link cancer prevention to personal goals.
Interventions
Participants, aged 18-26, will join a private Facebook group to participate in the intervention. The group is not viewable to the public, including other Facebook users. Content that focuses on cancer prevention behaviors will be posted twice per day for up to 12 months. Each group will be hosted by a moderator who is responsible for managing the intervention goals and participants' engagement.
Eligibility Criteria
You may qualify if:
- Aged 18-26 years old
- Resides in a county coded as RUCC 4-9 in Arizona, Colorado, New Mexico, or Utah
- Able to speak and read English
- Has regular social media engagement
- Accepts screening call from study staff
- Consents to participate
You may not qualify if:
- Participated in community engagement activities
- Cannot speak and read English
- Has low or no social media engagement
- Does not accept a screening call from study staff
- Does not consent to participate
- Does not give permission for engagement data to be extracted from Facebook private group
- If biologically female, currently pregnant
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Klein Buendel, Inc.lead
- National Cancer Institute (NCI)collaborator
- University of Arizonacollaborator
- University of Utahcollaborator
- Colorado State Universitycollaborator
- University of Colorado, Denvercollaborator
- University of New Mexicocollaborator
Study Sites (5)
University of Arizona
Tucson, Arizona, 85719, United States
University of Colorado Denver
Aurora, Colorado, 80045-2570, United States
Colorado State University
Fort Collins, Colorado, 80521-4593, United States
University of New Mexico
Albuquerque, New Mexico, 87131-0001, United States
University of Utah
Salt Lake City, Utah, 84112-5550, United States
Related Publications (2)
Warner EL, Kinsey A, Walkosz BJ, Berteletti J, Nuss K, Small A, Woodall WG, Kepka D, Taren D, Skiba MB, Guest DD, Blair CK, Gordon JS, Wetter DW, Borrayo EA, Henry KL, Sussman AL, Buller DB. A Web-Based Cancer Prevention Intervention for Rural Emerging Adults: Mixed Methods Development and Pilot-Testing Study. J Med Internet Res. 2026 Jan 8;28:e80803. doi: 10.2196/80803.
PMID: 41505184DERIVEDBuller DB, Sussman AL, Thomson CA, Kepka D, Taren D, Henry KL, Warner EL, Walkosz BJ, Woodall WG, Nuss K, Blair CK, Guest DD, Borrayo EA, Gordon JS, Hatcher J, Wetter DW, Kinsey A, Jones CF, Yung AK, Christini K, Berteletti J, Torres JA, Barraza Perez EY, Small A. #4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial. JMIR Res Protoc. 2024 Feb 22;13:e50392. doi: 10.2196/50392.
PMID: 38386396DERIVED
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
David Buller, PhD
Klein Buendel, Inc.
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- NA
- Masking
- NONE
- Purpose
- PREVENTION
- Intervention Model
- SINGLE GROUP
- Sponsor Type
- INDUSTRY
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
November 8, 2022
First Posted
November 16, 2022
Study Start
April 20, 2024
Primary Completion
August 31, 2025
Study Completion
August 31, 2025
Last Updated
December 26, 2025
Record last verified: 2025-12