Impact Evaluation of GAIN Egg Campaign in Two Nigerian States

NCT04937218 | Completed

• 1 other identifier: 101
• Study Type: interventional
• Target: 3,453
• Locations: 1 country
• Sites: 1

Brief Summary

Improved infant and young child feeding, including dietary quality and diversity, is important for child health and development. In the 2013 Nigeria Demographic and Health Survey, only 18% of children 6-23 months of age received at least 4 food groups in the previous 24 hours. In Kaduna, one of the poorest states, dietary diversity is low and consumption of eggs is infrequent, with households reporting consuming eggs only one day per week. Eggs are a nutrient-dense food, which can contribute enormously to a child's dietary quality. This study evaluates whether a 14-month behavior change intervention about eggs can increase the procurement and consumption of eggs in children 6-59 months of age living in Nigeria. The intervention includes delivery of messages about the health benefits of eggs through Above-the-line methods and Below-the-line methods. The intervention is evaluated using a longitudinal quasi-experimental design in two states in Nigeria with pre- and post-test questionnaires designed to assess changes in acquisition and consumption of eggs.

Conditions

Egg Consumption

Outcome Measures

Primary Outcomes (3)

• Change in the times eggs were consumed by children 6-59 months of age from baseline to endline

  Change in the average number of times eggs were consumed in the past 7 days from baseline to endline in the two study arms

  From baseline to 14 months

• Change in the consumption of two or more eggs by children 6-59 months of age from baseline to endline

  Change in the proportion of children consuming at least two eggs in the past 7 days from baseline to endline in the two study arms

  From baseline to 14 months

• Change in the availability of eggs by families of children 6-59 months of age from baseline to endline

  Change in the proportion of households purchasing eggs and the change in the proportion of households acquiring eggs from baseline to endline in the two study arms

  From baseline to 14 months

Secondary Outcomes (3)

• Change in the consumption of any eggs by children 6-59 months from baseline to endline in the two study arms

  From baseline to 14 months

• Change in caregivers' (of children 6-59 months) attitudes, beliefs, and knowledge of eggs from baseline to endline

  From baseline to 14 months

• Change in caregivers' willingness to pay for eggs from baseline to endline

  From baseline to 14 months

Study Arms (2)

Egg demand creation campaign

EXPERIMENTAL

Egg demand creation campaign using Above-the-line and Below-the-line methods for 14 months. Above-the-line interventions include television, radio, celebrity ambassadors and out-of-home advertising (e.g., billboards). Below-the-line interventions include interpersonal communication activation, trade promotions, point-of-sale materials, food demonstrations and giveaways and door-to-door activation.

Behavioral: Egg demand creation campaign

Comparison

NO INTERVENTION

Comparison arm with no campaign

Interventions

Egg demand creation campaign BEHAVIORAL

Egg demand creation campaign including 14 months of above-the-line and below-the-line messaging.

Egg demand creation campaign

Eligibility Criteria

• Age: 6 Months - 59 Months
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17)

You may qualify if:

• Living in the project areas

You may not qualify if:

• Vulnerable families (i.e., families headed by children, homeless families living on the street in the community, families with a severely mentally unstable head of household)

Sponsors & Collaborators

• University of South Carolina: lead
• Global Alliance for Improved Nutrition: collaborator

Study Sites (1)

University of Ibadan

Ibadan, Nigeria

Location

Study Officials

• Edward A Frongillo, PhD

  University of South Carolina

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: NON RANDOMIZED
• Masking: SINGLE
• Who Masked: OUTCOMES ASSESSOR
• Masking Details: Data collectors were masked to the intervention.
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor

Model Details: Longitudinal pre- post-evaluation of intervention and comparison group

Study Record Dates

• First Submitted: June 15, 2021
• First Posted: June 23, 2021
• Study Start: September 9, 2019
• Primary Completion: December 8, 2020
• Study Completion: December 8, 2020
• Last Updated: June 30, 2021

Record last verified: 2021-06

Data Sharing

• IPD Sharing: Will share
• Shared Documents: CSR

Locations

NG (1)