Do Video Materials Help Parents to Support Infant Development?
A Randomised Controlled Trial to Evaluate the Efficacy of BBC Education's Tiny Happy People Content in Supporting Infant Language Development.
1 other identifier
interventional
435
1 country
1
Brief Summary
The aim of this project is to assess whether video materials from the BBC Tiny Happy People (THP) campaign are effective in terms of improving the language skills of socioeconomically disadvantaged children before they start school. This project will also look at how useable the service is for parents in terms of acceptability, effects on self-efficacy and implementation of advice.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Sep 2021
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
June 2, 2021
CompletedFirst Posted
Study publicly available on registry
June 9, 2021
CompletedStudy Start
First participant enrolled
September 14, 2021
CompletedPrimary Completion
Last participant's last visit for primary outcome
November 30, 2022
CompletedStudy Completion
Last participant's last visit for all outcomes
May 31, 2023
CompletedApril 20, 2022
April 1, 2022
1.2 years
June 2, 2021
April 12, 2022
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
18 month expressive vocabulary
Infant expressive vocabulary, assessed using the communicative development inventory (CDI) at 18 months
2 months. Parents will complete the report within 2 months of the infant turning 18 months old.
Secondary Outcomes (3)
Caregiver responsive behaviour at 12, 18 and 24 months
Measures will be collected within 2 months of the child turning 12, 18 and 24 months
Caregiver self-efficacy at 12, 18 and 24 months
Measures will be collected within 2 months of the child turning 12, 18 and 24 months
24 month expressive vocabulary
3 months. Parents will complete the report within 3 months of the infant turning 24 months old.
Other Outcomes (1)
Intervention uptake - number of video links that were clicked on
Clicking on a video link within one month of it being sent
Study Arms (2)
BBC Tiny Happy People intervention
EXPERIMENTALParents will be sent links each month directing them to BBC Tiny Happy People content via SMS text message using the secure service FireText. This content will be aimed at supporting language development. Parents will be asked to watch the video content and incorporate it into their parenting practices. The intervention will start when infants are aged 4-9 months and conclude when they are 18 months with a follow up to 24 months where time permits.
Physical health control
ACTIVE COMPARATORSimilar to the experimental condition, parents will be sent links each month via SMS text message using FireText. These links will direct them to publicly available web content with tips to promote the healthy development of their baby, focusing on things such as healthy eating, physical activities, and dental care. The intervention will start when infants are aged 4-9 months and conclude when they are 18 months with a follow up to 24 months where time permits
Interventions
This intervention involves regular texting of BBC Education Tiny Happy People videos to parents
This intervention involves regular texting of publicly available videos about supporting infant physical and dental health to parents
Eligibility Criteria
You may qualify if:
- Families must:
- be raising their child as a monolingual English speaker (at least 80% of the language they hear in the home is English)
- have a postcode in deciles 1-5 of the Office of National Statistics Index of Multiple Deprivation
- have access to the internet and a device to watch videos (via smart phone)
- Infants must:
- be full term
- have a healthy birthweight
You may not qualify if:
- Neither caregivers nor infants must have any significant known physical, mental or learning disability
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of Sheffieldlead
- University of Liverpoolcollaborator
- University of Manchestercollaborator
- University of Melbournecollaborator
Study Sites (1)
University of Sheffield
Sheffield, South Yorkshire, S1 2LT, United Kingdom
Related Links
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Danielle Matthews, PhD
University of Sheffield
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- QUADRUPLE
- Who Masked
- PARTICIPANT, CARE PROVIDER, INVESTIGATOR, OUTCOMES ASSESSOR
- Purpose
- BASIC SCIENCE
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Reader in Cognitive Development
Study Record Dates
First Submitted
June 2, 2021
First Posted
June 9, 2021
Study Start
September 14, 2021
Primary Completion
November 30, 2022
Study Completion
May 31, 2023
Last Updated
April 20, 2022
Record last verified: 2022-04
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, SAP, ICF, CSR, ANALYTIC CODE
- Time Frame
- Data will be made available at the same time as publication, anticipated within 2 years of study completion. It will remain available for at least 10 years.
Anonymised Individual Participant Data will be archived using the Open Science Framework's repository. For those participants who give permission, video data will also be archived such that researchers who have signed a confidentiality agreement can access this data.