Evaluation of Emails Promoting Mail-order Pharmacy
Evaluation of an Email Intervention Promoting Enrollment in Mail-order Pharmacy
1 other identifier
interventional
5,266
1 country
1
Brief Summary
In this evaluation, four versions of emails will be sent to eligible health plan members who are not currently enrolled in the health system's mail-order pharmacy. A control group will not receive any communication. The researchers hypothesize that the use of content informed by behavioral nudge theory in the emails should lead to increased enrollment in the health system's mail-order pharmacy.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Oct 2020
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
Click on a node to explore related trials.
Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
October 6, 2020
CompletedStudy Start
First participant enrolled
October 13, 2020
CompletedFirst Posted
Study publicly available on registry
October 14, 2020
CompletedPrimary Completion
Last participant's last visit for primary outcome
October 20, 2020
CompletedStudy Completion
Last participant's last visit for all outcomes
October 20, 2020
CompletedOctober 27, 2020
October 1, 2020
7 days
October 6, 2020
October 26, 2020
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Mail-order Pharmacy Enrollment
Binary variable indicating if there was an enrollment in the health system's mail order pharmacy
1 week from the intervention
Secondary Outcomes (3)
Email Opens
1 week from the intervention
Email Link Click
1 week from the intervention
Email Unsubscribes
1 week from the intervention
Study Arms (5)
Standard Email
ACTIVE COMPARATORThe "standard of care" email is the same as one used in prior outreach efforts at the health system, emphasizing reduced cost for medications and convenience.
Email with Healthcare Cost Savings
EXPERIMENTALThe email emphasizes future reductions in healthcare costs due to increased adherence with mail-order pharmacy, in addition to mentioning reduced prices for medications. It also uses fear appeals by stating the risk of hospital stays and how mail-order pharmacy could be an easily-achievable way to avoid this negative consequence.
Email with Endorsement
EXPERIMENTALThe email is a letter from a doctor at the health system's health plan--who may been seen as a trusted source of information--encouraging the benefits of using a mail-order pharmacy.
Email with Comparison Table
EXPERIMENTALThe email includes a table comparing the benefits and drawbacks of mail-order and chain pharmacies, which appeals to their sense of agency and allows them to make the choice that best suits them.
No Contact
NO INTERVENTIONMembers do not receive an email.
Interventions
Eligibility Criteria
You may qualify if:
- An active member of the health plan (Medicare, Commercial, or Exchange)
- Currently prescribed maintenance medications
- Not currently subscribed to the health system's mail-order pharmacy
- Has an email on record
You may not qualify if:
- Explicitly opted out of receiving emails from the health system
- Only has eligible current prescriptions for fewer than 28 days
- Only has prescriptions that cannot be sent via mail-order pharmacy (e.g., antidepressants, specialty-tier drugs)
- Is a Medicare member in the coverage gap
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Geisinger Cliniclead
Study Sites (1)
Geisinger
Danville, Pennsylvania, 17822, United States
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Amir Goren, PhD
Geisinger Clinic
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- DOUBLE
- Who Masked
- PARTICIPANT, CARE PROVIDER
- Masking Details
- Participants and providers are not aware that different mailer versions exist, and they do not know what elements in the letter are being tested.
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- FACTORIAL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Program Director, Behavioral Insights Team
Study Record Dates
First Submitted
October 6, 2020
First Posted
October 14, 2020
Study Start
October 13, 2020
Primary Completion
October 20, 2020
Study Completion
October 20, 2020
Last Updated
October 27, 2020
Record last verified: 2020-10
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, ANALYTIC CODE
- Time Frame
- The data will become available after publication of study results in a scientific journal and will be available as long as the Open Science Framework hosts the data.
- Access Criteria
- The data on the Open Science Framework will be open to anyone requesting that information.
Data with no personally identifiable information will be made available to other researchers on the Open Science Framework for transparency. This will include the essential data and code needed to replicate the analysis that yielded reported findings. The PI did not examine or analyze any data from this study prior to this registration.