Email Campaign to Increase Uptake of myGeisinger

NCT04332614 | Completed Results

• 1 other identifier: 2020-0315
• Study Type: observational
• Target: 14,099
• Locations: 1 country
• Sites: 1

Brief Summary

The purpose of the current study is to test different email messages to determine the most effect way of promoting enrollment in Geisinger's patient portal, called myGeisinger.

Conditions

Telehealth; Health Behavior

Keywords

Behavioral Economics; Patient Portal; Social Proof; Endowment Effect; Less-is-better

Outcome Measures

Primary Outcomes (3)

• Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment

  Whether email was opened (yes / no)

  8-10 days post-intervention

• Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment

  Whether the link / button to start the activation process was clicked (yes / no)

  8-10 days post-intervention

• Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment

  Whether the patient enrolled in myGeisinger (yes / no)

  8-10 days post-intervention

Secondary Outcomes (9)

• Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment

  32-35 days post-intervention

• Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment

  32-35 days post-intervention

• Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment

  32-35 days post-intervention

• Email Opened: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)

  8-10 days post-intervention

• Link Clicked: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)

  8-10 days post-intervention

Study Arms (6)

Control

A standard marketing message encouraging activation and describing the benefits of myGeisinger

Behavioral: Standard email

Focused on provider communication

A simple message focused on one benefit of myGeisinger: communicating easily with providers

Behavioral: Less-is-better

Focused on scheduling

A simple message focused on one benefit of myGeisinger: scheduling and managing appointments online

Behavioral: Less-is-better

Focused on medical information access

A simple message focused on one benefit of myGeisinger: accessing medical information, like test results

Behavioral: Less-is-better

Social proof

A message similar to control, but including information about how many other patients are using myGeisinger

Behavioral: Social proof

Endowment / decision staging

A message similar to control, but framing myGeisinger as something that patients already have, and just need to take one more step to activate. Endowment: Give patients the impression they already have the account, so they value it more. Decision staging: Break down the process into multiple stages - "having" an account and "activating" that account- and giving the impression that they are almost there because the first stage is complete

Behavioral: Endowment / decision staging

Interventions

Less-is-better BEHAVIORAL

Email

Focused on medical information access; Focused on provider communication; Focused on scheduling

Social proof BEHAVIORAL

Email

Social proof

Endowment / decision staging BEHAVIORAL

Email

Endowment / decision staging

Standard email BEHAVIORAL

Email

Control

Eligibility Criteria

• Age: 18 Years - 88 Years
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Probability Sample

Study Population

The population consists of Geisinger patients whose myGeisinger status is "Pending" and who have an email address on file.

You may qualify if:

• Geisinger patients whose myGeisinger status is "Pending", meaning an activation code has been generated for them, but they have not completed activation

You may not qualify if:

• Patients without email addresses on file
• Patients who received emails from this monthly myGeisinger marketing campaign within the last 2 months

Sponsors & Collaborators

• Geisinger Clinic: lead

Study Sites (1)

Geisinger

Danville, Pennsylvania, 17822, United States

Location

MeSH Terms

Conditions

Health Behavior

Interventions

Financial Management

Condition Hierarchy (Ancestors)

Behavior

Intervention Hierarchy (Ancestors)

Economics; Health Care Economics and Organizations

Limitations and Caveats

For this study, we only received data about engagement with the email and enrollment in the patient portal. Demographic information such as age, sex, or gender were not collected. Note that for some patients, enrollment data could not be extracted from Geisinger's electronic health records; these patients were excluded from analyses. Also note that "1 week" and "1 month" outcome data were extracted within a time range that was a few days longer than 7 and 30 days post-intervention, respectively.

Results Point of Contact

• Title: Amir Goren, PhD
• Organization: Geisinger Clinic

agoren@geisinger.edu

5702144395

Study Officials

• Amir Goren, PhD

  Geisinger Clinic

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: Yes

Study Design

• Study Type: observational
• Observational Model: CASE CONTROL
• Time Perspective: PROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Program Director, Behavioral Insights Team

Study Record Dates

• First Submitted: March 31, 2020
• First Posted: April 2, 2020
• Study Start: April 6, 2020
• Primary Completion: April 13, 2020
• Study Completion: May 8, 2020
• Last Updated: May 3, 2021
• Results First Posted: May 3, 2021

Record last verified: 2021-04

Data Sharing

• IPD Sharing: Will share
• Shared Documents: ANALYTIC CODE
• Time Frame: The data will become available after publication of study results in a scientific journal and will be available as long as the Open Science Framework hosts the data.
• Access Criteria: The data on the Open Science Framework will be open to anyone requesting that information.

Locations

US (1)