Consumer Perceptions of Milk Beverages

NCT04272749 | Completed

• 1 other identifier: 2019-059
• Study Type: interventional
• Target: 100
• Locations: 1 country
• Sites: 1

Brief Summary

The objectives of this study are to:

1. 1.Investigate and describe perceptions of nutrient content, including calories, of plant-based milks and dairy milks without food labels (ie., no Ingredient or Nutrition Facts label) and how this impacts consumption choice.
2. 2.Determine understanding of nutrient content, including calories, of plant-based milks and dairy milks after given access to food labels (ie., Ingredient or Nutrition Facts label) and how this impacts consumption choice.
3. 3.Assess influence of age, gender, economic status, and race/ethnicity on results.

Conditions

Consumer Behavior

Keywords

milk; dairy; plant-based milk alternatives; consumer choices; consumer behavior

Outcome Measures

Primary Outcomes (3)

• Opinions on the beverages in the absence of variety and nutrition labeling via questionnaire

  the participant will be presented with five brandless, unlabeled cartons: each of the five cartons will have only one of either a cow, almond, soy, rice, and coconut sticker on them. A questionnaire booklet will be given to subjects at the end of the three-minute timer including questions about word associations (the first words that come to mind when thinking of each type of 'milk' beverage) and preferences.

  3 minutes

• Preferences and potential standout information to the subject after the viewing of the nutrition labels via questionnaire

  12 brandless, unlabeled cartons will have only a name and number sticker on them: whole, 2% fat, 1% fat, skim, unsweetened almond, sweetened almond, unsweetened coconut, sweetened coconut, unsweetened soy, sweetened soy, unsweetened rice, and sweetened rice will be shown, with and without nutrition facts and ingredients list label on their side.

  20 minutes

• Preferences for consumption via behavior assessment

  There will be a strawberry banana smoothie in a cup in front of each of the 'milk' cartons and subjects will have the three-minute timer to further assess cartons before choosing which of the beverages is their pick to consume.

  3 minutes

Study Arms (1)

Dairy and non-dairy milks

EXPERIMENTAL

Questionnaires and consumption behaviors of dairy and non-dairy milks

Behavioral: Assess opinons on the milk beverages

Interventions

Assess opinons on the milk beverages BEHAVIORAL

Questionnaires and consumption behaviors of dairy and non-dairy milks, including whole, 2% fat, 1% fat, skim, unsweetened almond, sweetened almond, unsweetened coconut, sweetened coconut, unsweetened soy, sweetened soy, unsweetened rice, and sweetened rice.....

Dairy and non-dairy milks

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• \* Able to provide informed consent and comply with study procedures

You may not qualify if:

• Under 18 years old
• Lactose, cow's milk protein, and/or dairy intolerance
• Cow's milk protein and/or dairy allergy
• Nut allergy
• Vegan or vegetarian that excludes dairy products
• Strawberry and/or banana allergy

Sponsors & Collaborators

• Clinical Nutrition Research Center, Illinois Institute of Technology: lead
• Food and Drug Administration (FDA): collaborator

Study Sites (1)

Clinical Nutrition Research Center

Chicago, Illinois, 60616, United States

Location

MeSH Terms

Conditions

Consumer Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Officials

• Britt M Burton-Freeman, Ph.D

  Illinois Insititute of Technology

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: NA
• Masking: NONE
• Purpose: OTHER
• Intervention Model: SINGLE GROUP
• Sponsor Type: INDUSTRY
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: February 13, 2020
• First Posted: February 17, 2020
• Study Start: December 16, 2019
• Primary Completion: November 24, 2020
• Study Completion: December 31, 2021
• Last Updated: August 12, 2024

Record last verified: 2024-08

Locations

US (1)