The Effect of Watching Mukbang on the Desire to Eat

NCT04212104 | Completed

• 1 other identifier: 1806008044
• Study Type: interventional
• Target: 144
• Locations: 1 country
• Sites: 1

Brief Summary

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Conditions

Mukbang

Keywords

mukbang; randomized and controlled trail; desire to eat

Outcome Measures

Primary Outcomes (4)

• satiation

  participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied.

  report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

• disgust

  participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust

  report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

• desire to eat dim sum

  participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum.

  report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

• desire to eat fruits or vegetables

  participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable.

  report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

Study Arms (2)

watch mukbang

EXPERIMENTAL

participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12)

Other: watch a mukbang

watch non-food content video

PLACEBO COMPARATOR

participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12).

Other: watch a non-food video

Interventions

watch a mukbang OTHER

watch the dim sum mukbang

watch mukbang

watch a non-food video OTHER

watch the Big Bang Theory video

watch non-food content video

Eligibility Criteria

• Age: 18 Years+
• Sex: female
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Female, English native speakers

You may not qualify if:

• Male, English is not mother language

Sponsors & Collaborators

• Cornell University: lead

Study Sites (1)

Cornell University

Ithaca, New York, 14850, United States

Location

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Model Details: The study randomly assigned participants to watch either a mukbang, or a non-food content video. Participants report their attitudes such as satiation and disgust, and report their desire to eat several kinds of foods after watching the assigned video.

Study Record Dates

• First Submitted: December 24, 2019
• First Posted: December 26, 2019
• Study Start: July 5, 2018
• Primary Completion: November 30, 2018
• Study Completion: February 1, 2019
• Last Updated: January 2, 2020

Record last verified: 2019-12

Locations

US (1)