Promoting Repeat Blood Donation Through Social Media Among First-time Donors in a Peruvian Blood Bank

NCT03988738 | Completed DMC

• 1 other identifier: 103806
• Study Type: interventional
• Target: 160
• Locations: 1 country
• Sites: 1

Brief Summary

Blood donations are an important need worldwide. In Peru, only 10% of donations are voluntary, of which only a quarter are repeat donors. Repeat donations are crucial to maintaining a safe and adequate blood supply. Social media presents a unique opportunity to promote blood donation, because of its increasing use and its prior successes in promoting positive health-related behaviors . The present study aims to develop and evaluate a social media intervention - Facebook and WhatsApp - to improve communication and promote repeat blood donations in voluntary first-time donors attending donation campaigns organized by the Hospital Nacional Cayetano Heredia (HCH).

Conditions

Blood Donors

Keywords

Blood Donors; Social Media; Blood Donation; Facebook; WhatsApp

Outcome Measures

Primary Outcomes (1)

• Repeat Blood donation rate

  Rate of repeat blood donation will be assessed in both groups after intervention.

  6 months

Secondary Outcomes (2)

• Time interval between blood donations

  6 months

• Readiness to Change

  6 months

Study Arms (2)

Intervention

EXPERIMENTAL

Participants will receive messages regarding blood donation promotion and campaigns through social media once or twice a week for six months.

Other: Social Media Publications

Control

SHAM COMPARATOR

Participants will receive a message regarding blood donation at the beginning of the study through social media. After four months they will receive another message including information about upcoming blood donation campaigns.

Other: Social Media Publications

Interventions

Social Media Publications OTHER

Messages will be elaborated prior to participant enrollment. Messages will be evaluated by three experts.

Control; Intervention

Eligibility Criteria

• Age: 18 Years - 65 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Voluntary first-time Blood Donor
• Eligible to donate blood again
• Facebook or WhatsApp user

You may not qualify if:

• Denial to participate in the study
• Refusal to be contacted by social media

Sponsors & Collaborators

• Universidad Peruana Cayetano Heredia: lead

Study Sites (1)

Hospital Nacional Cayetano Heredia Blood Bank

San Martín de Porres, Lima region, 15102, Peru

Location

Related Publications (9)

• George PE, Vidal J, Garcia PJ. An Analysis of and Recommendations for the Peruvian Blood Collection and Transfusion System. J Epidemiol Public Health Rev. 2016 May;1(3):10.16966/2471-8211.119. doi: 10.16966/2471-8211.119. Epub 2016 Apr 22.

  PMID: 27761524 BACKGROUND

• Househ M. The use of social media in healthcare: organizational, clinical, and patient perspectives. Stud Health Technol Inform. 2013;183:244-8.

  PMID: 23388291 BACKGROUND

• Schmunis GA, Cruz JR. Safety of the blood supply in Latin America. Clin Microbiol Rev. 2005 Jan;18(1):12-29. doi: 10.1128/CMR.18.1.12-29.2005.

  PMID: 15653816 BACKGROUND

• Hagg E, Dahinten VS, Currie LM. The emerging use of social media for health-related purposes in low and middle-income countries: A scoping review. Int J Med Inform. 2018 Jul;115:92-105. doi: 10.1016/j.ijmedinf.2018.04.010. Epub 2018 Apr 26.

  PMID: 29779724 BACKGROUND

• Burditt C, Robbins ML, Paiva A, Velicer WF, Koblin B, Kessler D. Motivation for blood donation among African Americans: developing measures for stage of change, decisional balance, and self-efficacy constructs. J Behav Med. 2009 Oct;32(5):429-42. doi: 10.1007/s10865-009-9214-7. Epub 2009 Apr 14.

  PMID: 19365718 BACKGROUND

• Amoyal NR, Robbins ML, Paiva AL, Burditt C, Kessler D, Shaz BH. Measuring the processes of change for increasing blood donation in black adults. Transfusion. 2013 Jun;53(6):1280-90. doi: 10.1111/j.1537-2995.2012.03864.x. Epub 2012 Aug 28.

  PMID: 22928841 BACKGROUND

• World Health Organization, International Federation of Red Cross and Red Crescent Societies. Towards 100% voluntary blood donation: A global framework for action [Internet]. Geneva: WHO; 2010 [cited 2019 Jan 29]. Available from: https://www.who.int/bloodsafety/publications/9789241599696_eng.pdf

  BACKGROUND

• Frye V, Duffy L, France JL, Kessler DA, Rebosa M, Shaz BH, Carlson BW, France CR. The Development of a Social Networking-Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study. JMIR Public Health Surveill. 2018 Apr 26;4(2):e44. doi: 10.2196/publichealth.8972.

  PMID: 29699961 BACKGROUND

• Dirección General de Donaciones Trasplantes y Banco de Sangre. Peruvian National Plan for Voluntary Blood Donor Promotion 2018 - 2021 [Internet]. Lima: Peru Ministry of Health; 2018 p. 16. Available from: ftp://ftp2.minsa.gob.pe/normaslegales/2018/Resolucion_Ministerial_672-2018-MINSA.pdf

  BACKGROUND

Study Officials

• Joel G Rondon Rodriguez, MD

  Universidad Peruana Cayetano Heredia

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: TRIPLE
• Who Masked: PARTICIPANT, CARE PROVIDER, OUTCOMES ASSESSOR
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Researcher

Model Details: Donors will be randomly assigned to one of two groups using complete block randomization until a total of 212 participants are recruited: 106 in the intervention group and 106 in the control group.

Study Record Dates

• First Submitted: June 13, 2019
• First Posted: June 17, 2019
• Study Start: June 20, 2019
• Primary Completion: January 25, 2020
• Study Completion: February 24, 2020
• Last Updated: March 11, 2020

Record last verified: 2020-03

Data Sharing

• IPD Sharing: Will not share

Locations

PE (1)