Social Norms and Priming to Improve Adherence to Antiretroviral Therapy and Retention in Care
Pilot Study of a Multi-Pronged Intervention Using Social Norms and Priming to Improve Adherence to Antiretroviral Therapy and Retention in Care Among Adults Living With HIV in Tanzania
1 other identifier
interventional
438
1 country
2
Brief Summary
Interventions incorporating constructs from behavioral economics and psychology have the potential to enhance HIV 'treatment as prevention' (TasP) strategies. To test this hypothesis, the investigators evaluated a combination intervention to improve antiretroviral therapy (ART) adherence based on the concepts of social norms and priming.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Aug 2015
2 active sites
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
August 1, 2015
CompletedPrimary Completion
Last participant's last visit for primary outcome
May 1, 2016
CompletedStudy Completion
Last participant's last visit for all outcomes
July 1, 2016
CompletedFirst Submitted
Initial submission to the registry
October 11, 2016
CompletedFirst Posted
Study publicly available on registry
October 19, 2016
CompletedOctober 30, 2017
October 1, 2017
9 months
October 11, 2016
October 26, 2017
Conditions
Outcome Measures
Primary Outcomes (2)
Retention in care, defined as an attended visit between 150-210 days after the baseline visit
This measure of retention in care accounts for variability in visit scheduling by individual providers and therefore uses a window period of 150-210 days to determine whether the patient was in care at 6 months
6 months
>=95% medication possession ratio (MPR)
MPR is a measure of ART adherence that is correlated with viral suppression
6 months
Secondary Outcomes (2)
The proportion of scheduled visits that were completed during the 6-month observation period
6 months
Medication possession ratio (MPR), continuous scale
6 months
Study Arms (2)
Standard of Care
NO INTERVENTIONStandard HIV primary care services available at HIV care and treatment clinics in Tanzania.
Behavioral Intervention Using Social Norms and Priming
EXPERIMENTALPatients in this arm may have been exposed to the behavioral intervention, which included the following components: 1) visual feedback about clinic-level retention in care through an interactive poster; 2) a self-relevant priming image that appeared on all components; and 3) a take-home item (i.e., pillbox or calendar) with the priming image.
Interventions
The intervention includes a clinic-based component and a take-home component. All components include the priming image of a Baobab tree. The clinic-based component is an interactive poster that rewarded appointment attendance. Patients who attend three consecutive on-time visits are congratulated and given a colored sticker to place on a poster that is publicly displayed at the clinic. In one clinic, the take-home component is a 2015 calendar in Kiswahili that contained the priming Baobab image. In the other clinic, the take-home component is a small plastic pillbox featuring the Baobab logo.
Eligibility Criteria
You may qualify if:
- At least 18 years of age
- Living with HIV infection
- Receiving HIV primary care at one of the two study clinics
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of California, Berkeleylead
- Ministry of Health, Tanzaniacollaborator
- Mexican National Institute of Public Healthcollaborator
Study Sites (2)
Bugsi Dispensary
Kahama, Shinyanga, Tanzania
Tinde Health Center
Shinyanga, Tanzania
Related Publications (1)
McCoy SI, Fahey C, Rao A, Kapologwe N, Njau PF, Bautista-Arredondo S. Pilot study of a multi-pronged intervention using social norms and priming to improve adherence to antiretroviral therapy and retention in care among adults living with HIV in Tanzania. PLoS One. 2017 May 9;12(5):e0177394. doi: 10.1371/journal.pone.0177394. eCollection 2017.
PMID: 28486553DERIVED
MeSH Terms
Conditions
Interventions
Condition Hierarchy (Ancestors)
Intervention Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Sandra I McCoy, PhD
University of California, Berkeley
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
October 11, 2016
First Posted
October 19, 2016
Study Start
August 1, 2015
Primary Completion
May 1, 2016
Study Completion
July 1, 2016
Last Updated
October 30, 2017
Record last verified: 2017-10