Evaluation of a Mass Media Family Planning Campaign on the Uptake of Contraceptive Methods in Burkina Faso

NCT02714686 | Unknown DMC

• 1 other identifier: IPA-10535AA
• Study Type: interventional
• Target: 7,515
• Locations: 1 country
• Sites: 1

Brief Summary

In this experiment, the investigators will study the effect of a mass media family planning campaign on contraception related behavior. The study takes place in Burkina Faso, a country with an average of six children born to each woman, and a modern contraceptive prevalence rate (mCPR) estimated at 15% in 2010 at the national level, as per the Demographic Health Survey (DHS) 2010 report on Burkina Faso. The aim of this study is to provide robust evidence on the efficiency and cost-effectiveness of an intense three-year mass media campaign focused on family planning. The campaign will diffuse messages about the financial and health benefits of family planning, and information on the different types, sources, advantages, and disadvantages of different contraceptive methods. The study will target women at the age of reproduction in rural areas of Burkina Faso to measure the effect of the intervention on total and modern contraceptive prevalence rates, perceptions of family planning, contraception-related behavior, and general gender norms. Burkina Faso is an ideal place to evaluate the impact of a radio campaign because a high percentage of the rural population listens to local radio which is in the local language. Radio station areas are distinct because they target very local languages and their reach is limited by government decree, which allows for the implementation of a randomized control trial.

Conditions

Contraception; Family Characteristics; Family Size, Desired

Keywords

Fertility; Total Contraception Prevalence Rate; Family planning methods; Birth Control; Mass Media Campaign; Demand for contraception; Modern Contraception Prevalence Rate; Birth intervals

Outcome Measures

Primary Outcomes (2)

• Change in Total Contraception Prevalence Rate

  The percentage of women using, or whose partner is using, an effective contraceptive method out of all women at the age of reproduction in the sample ("effective" method includes all modern methods, but also some effective traditional methods, such as withdrawal) The investigators will look at heterogeneous treatment effects by availability of supply and by access and listenership to the radio.

  Baseline and 3 years

• Change in Modern Contraception Prevalence Rate

  The percentage of women using, or whose partner is using, a modern contraceptive method out of all women at the age of reproduction in the sample. The investigators will look at heterogeneous treatment effects by availability of supply and by access and listenership to the radio. All secondary outcomes listed below will eventually be analyzed only if the variables had sufficient variance.

  Baseline and 3 years

Secondary Outcomes (18)

• Percentage of women intending to use contraception in the future

  Baseline and 3 years

• Percentage of women seeking family planning advice

  Baseline and 3 years

• Percentage of women discussing family planning with their partners and others

  Baseline and 3 years

• Percentage of women who are fecund and sexually active but do not want to become pregnant but are not currently using contraception

  Baseline and 3 years

• Average time lapse between pregnancies

  Baseline and 3 years

Study Arms (2)

Radio Mass Media Family Planning Campaign

EXPERIMENTAL

Clusters receive a three-year mass media campaign on family planning in an attempt to reduce cognitive barriers to contraception

Behavioral: Radio Mass Media Family Planning Campaign

Control group

NO INTERVENTION

Interventions

Radio Mass Media Family Planning Campaign BEHAVIORAL

Short daily spots, weekly interactive shows, testimonies, and interviews with experts and community leaders on contraception and family planning

Radio Mass Media Family Planning Campaign

Eligibility Criteria

• Age: 15 Years - 49 Years
• Sex: female
• Healthy Volunteers: Yes
• Age Groups: Child (0-17), Adult (18-64)

You may qualify if:

• The cluster has at least one local radio station with adequate Frequency Modulation (FM) rays to cover the zone
• Different radio stations' coverage areas do not overlap with each other
• The criteria for village selection is the following:
• Villages must have less than 1,500 inhabitants as per the 2006 Burkina Faso census, except in a couple of radio station clusters where villages sampled had up to 4,200 inhabitants due to the low number of small villages in them.
• The radio stations through which the campaign will be diffused, being in semi-urban or urban locations, we only include villages that are more than 5 km away from these stations
• We only consider villages with limited access to electricity
• We only consider villages less than 10 km away from a clinic as per available estimates (Geographic Institute of Burkina Faso and village chiefs)
• Individual level criteria:
• We only survey women at the age of reproduction, i.e. between 15 and 49 years of age as measured by the listing

Sponsors & Collaborators

• Abdul Latif Jameel Poverty Action Lab: lead
• Innovations for Poverty Action: collaborator
• Development Media International: collaborator

Study Sites (1)

Innovations for Poverty Action

Ouagadougou, Burkina Faso

Location

Study Officials

• Rachel Glennerster, PhD

  Abdul Latif Jameel Poverty Action Lab

  PRINCIPAL INVESTIGATOR

• Joanna Murray, PhD

  Development Media International

  PRINCIPAL INVESTIGATOR

• Victor Pouliquen, M.A.

  Abdul Latif Jameel Poverty Action Lab

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: February 9, 2016
• First Posted: March 21, 2016
• Study Start: April 1, 2016
• Primary Completion: May 1, 2019
• Study Completion: May 1, 2019
• Last Updated: September 2, 2016

Record last verified: 2016-08

Data Sharing

• IPD Sharing: Will share

Locations

BU (1)