Addressing Stigma in Screening and Diagnostic Delay for Cervical Cancer
1 other identifier
interventional
336
1 country
1
Brief Summary
This study aims to 1) implement a culturally and contextually rooted innovative multifoci, social marketing intervention involving societal focused media campaign elements to break down the barriers and facilitate timely and appropriate screening practices for cervical cancer; 2) measure cervical cancer stigma from a culturally relevant theoretical and conceptual framework; and 3) assess the influence of stigma on hindering seeking the PAP test. Further, this is an international study that will bring together a multi-disciplinary investigatory team, community advocates and State health agencies to deliver a social marketing intervention in Southern California (the Inland Empire region specifically) and Trinidad and Tobago.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jan 2011
Longer than P75 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
January 1, 2011
CompletedFirst Submitted
Initial submission to the registry
January 31, 2011
CompletedFirst Posted
Study publicly available on registry
February 2, 2011
CompletedPrimary Completion
Last participant's last visit for primary outcome
October 1, 2012
CompletedStudy Completion
Last participant's last visit for all outcomes
December 31, 2025
CompletedJune 26, 2025
June 1, 2025
1.8 years
January 31, 2011
June 23, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Evaluation of the ability of the social media intervention "End Stigma End Fear, End Cervical Cancer" to counter stigma of cervical cancer among disadvantaged women who acknowledge needing a Pap test at pre-intervention baseline
To evaluate the ability of the social media intervention "End Stigma End Fear, End Cervical Cancer" to counter stigma of cervical cancer, by determining whether, among disadvantaged women who acknowledge needing a Pap test at pre-intervention baseline, degree of exposure to the intervention is associated with the following endpoints at 3 months after the intervention is implemented: 1. post-intervention change in stigma score relative to pre-intervention, and 2. Pap testing (scored as 0=made no attempt, 1=made some attempt but did not get tested, 2=obtained Pap test).
3 months after the intervention is implemented
Secondary Outcomes (3)
Assessment of whether change in stigma score is associated with Pap testing.
3 months after the intervention is implemented
Identification of factors associated with exposure to the intervention overall and to its individual components
3 months after the intervention is implemented
Assessment of whether each component of the intervention is associated with the study endpoints, by testing the 4 components (billboards/posters, newspaper advertisements, health brochures, and radio announcements) rather than the overall exposure score
3 months after the intervention is implemented
Study Arms (1)
Social media intervention
OTHERWomen between the ages of 18-70 who have not been diagnosed with any type of cancer and are of African descent or Latina
Interventions
Eligibility Criteria
You may qualify if:
- Women will be included if they:
- have not been diagnosed with any type of cancer
- are between the ages of 18-70
- self-identify as being African descended or Latina
- are able to speak English and/or Spanish
- acknowledge that a Pap test is currently needed
You may not qualify if:
- Cervical cancer is diagnosed only in women, therefore this study only includes women
- Women who have been and/or are currently diagnosed with any type of cancer will be excluded
- Women with other major medical conditions (e.g. stroke and degenerative illness) will be excluded
- During the screening the level of symptomatology for depression and anxiety will be assessed. Women with severe depression and anxiety will be excluded, but appropriate psychological follow-up and referral will be provided
- Women older than 70 years will be excluded
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
City of Hope Medical Center
Duarte, California, 91010, United States
MeSH Terms
Interventions
Intervention Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Kimlin Ashing-Giwa, PhD
City of Hope Medical Center
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- NA
- Masking
- NONE
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- SINGLE GROUP
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
January 31, 2011
First Posted
February 2, 2011
Study Start
January 1, 2011
Primary Completion
October 1, 2012
Study Completion
December 31, 2025
Last Updated
June 26, 2025
Record last verified: 2025-06